Guest Contributor

Spencer Kimball

Spencer Kimball is the director of Emerson College Polling and an associate professor of political communication at Emerson College.

How Pollsters Adapt To Voters Who Don鈥檛 Answer The Phone Getty Images/iStock.com

How Pollsters Adapt To Voters Who Don鈥檛 Answer The Phone

With fewer landlines, busy parents juggling work and family, and younger adults who rarely answer calls, it has become much harder to engage respondents.