Born and raised on Oahu, Catherine Toth Fox is an editor, writer, children鈥檚 book author, blogger and former journalism instructor. She is currently the editor at large for Hawaii Magazine and lives in Honolulu with her husband, son and two dogs. You can follow her on Instagram @catherinetothfox. Opinions are the author's own and do not necessarily reflect Civil Beat's views.
Niue is funding conservation efforts by selling sponsorship of its ocean.
There鈥檚 a tiny island in the Pacific that鈥檚 doing something big 鈥 and it鈥檚 something we could do in Hawaii, too.
Niue, one of the smallest countries in the world located about 375 miles northeast of Tonga, recently unveiled a plan to raise $18 million to protect its waters by selling sponsorship of its ocean to fund preservation and conservation efforts.
It will cost $148 to protect 1 square kilometer of ocean around the island nation from threats such as illegal fishing and plastic waste for a period of 20 years. There are 127,000 units available for sponsorship 鈥斅爊ot ownership 鈥 which represents the size of Niue鈥檚 marine protected area.
The money raised under the plan will be administered by a charitable trust.
鈥淎s a small island nation, Niue鈥檚 vast marine territory holds immense ecological, cultural and economic value to our people,鈥 said Dalton Tagelagi, Niue鈥檚 premier, in a statement. 鈥淚ts ecosystem services also provide regional and global environmental benefits.鈥
Niue is a raised coral atoll about 40 miles in circumference, with a population of 1,700 people, many of whom rely on the reefs for food. Though its economy is based mainly on agriculture, tourism is a growing sector, luring visitors with the island鈥檚 natural beauty and crystal-clear oceans.
Like Hawaii, Niue is vulnerable to the catastrophic effects of climate change, from rising sea levels to intense tropical storms. Unregulated fishing is also a problem, as it depletes fish stocks. Warmer oceans are altering marine ecosystems. The country hopes this new initiative will help.
Could this plan work here, too?
Imagine a program where we could sponsor a portion of Hawaii鈥檚 reefs, with the money funding conservation efforts. It wouldn鈥檛 be unlike sponsoring a native koa tree that鈥檚 planted on the slopes of Mauna Kea. You wouldn鈥檛 own the reef or the ocean; you would be pledging money to protect it.
Because something needs to be done.
Hawaii lawmakers failed to pass , which would have required visitors to pay a fee to support the protection of the state鈥檚 forests, parks, coral reels and wildlife. (The bill, which had widespread support, will likely resurface next year.)
Before the pandemic, 10 million visitors came to the Hawaiian Islands each year, lured by our unique natural environment. They want to relax on a golden-sand beach. They want to snorkel in aquamarine waters. They want to trek through native forests.
The proposed plan would generate revenue to protect exactly what draws visitors to the islands by making conservation their kuleana, too.
But taking care of our natural environments takes money. Taxing visitors is one solution. Sponsoring sections of our reefs, the way Niue has proposed, may be another.
Hawaii鈥檚 coral reefs are valuable, not just to marine ecosystems but to the state鈥檚 tourism industry. According to the global NGO , Hawaii鈥檚 reefs contribute over $800 million to the economy each year through tourism and provides shoreline protection to residents from storm surges and floods.
As the number of visitors to Hawaii climb back to pre-Covid levels 鈥 coupled with damaging effects of climate change 鈥斅爐he need to protect and preserve our natural resources is extremely critical.
The money raised could support conservation research, fund more officers, restore ecosystems, protect critical habitats 鈥斅爐he list goes on.
It could also support the , a new climate jobs training program proposed by the White House on Wednesday that could put 20,000 people 鈥斅爈ikely young people 鈥 to work on projects like restoring land, bolstering community resilience to natural disasters and advancing environmental justice.
The goal would be to create pathways to well-paying, clean-energy and climate-resilience jobs in the public and private sector for the participants who complete the program.
Some of the initiatives Niue plans to fund through its sponsorship program include enhanced community engagement and monitoring, compliance, and enforcement through building control and surveillance capacities.
鈥淓ven the smallest nations can make global waves,鈥 said M. Sanjayan, CEO of in a statement. 鈥淲e hope other island governments seize this historic momentum to protect the pristine beauty, and life-sustaining bounties, of our oceans.鈥
I hope Hawaii lawmakers are listening.
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Born and raised on Oahu, Catherine Toth Fox is an editor, writer, children鈥檚 book author, blogger and former journalism instructor. She is currently the editor at large for Hawaii Magazine and lives in Honolulu with her husband, son and two dogs. You can follow her on Instagram @catherinetothfox. Opinions are the author's own and do not necessarily reflect Civil Beat's views.
TheBus isn't even allowed to sell ad space on the side of buses to raise revenue for fear of offending the almighty Outdoor Circle (who were caught pants down after all those trees were chopped down on Dillingham by HART). And you want this state to consider "sponsorship" deals?? Sunday morning laugh. Thanks.
WhatMeWorry·
1 year ago
Tax, tax, tax the tourists! Hotel tax 18%. Rental car road tax $5.50/day. Excise tax 4.712% (equating to ~13% sales tax), Hanauma Bay $25, etc. Don't you realize that more tourist taxes simply support a bloated, incompetent government and rarely results in the desired outcome - except perhaps for driving tourists to other destinations - which a certain cohort actually desires?
MrOkakopa·
1 year ago
Oh i can see it now. Cocoa cola reef. Nike bay. Patagonia gulf. And then let's do our parks on land as well. Gotta leave room for Pepsi and redbull and the rest. Everything can have a corporate sponsor name!This is for a small island nation that doesn't have the money to do anything itself. this is not a good idea or anything that belongs in a place lkke hawaii. This makes zero sense here.We have already have the money and capability to do this (and do it to some degree with various levels of enforcement). Selling everything to corporate sponsors doesn't change that fact other than provide them advertising. It is our lack of political will to do anything (which sponsoring won't save).
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