Victorino Is The Latest Maui Mayor To Not Win A Second Term
After 1998, three consecutive mayors failed to win re-election. Political analysts say a combination of factors led to Richard Bissen’s huge win last week.
Within three hours of the polls closing on election night, the results were clear: Richard Bissen held a commanding lead over Mayor Michael Victorino in the race to become Maui County鈥檚 next chief executive.
At Bissen’s campaign party, the scene was lively. Hundreds of his closest friends and volunteers celebrated at the spacious Maui Arts & Cultural Center, whooping and whistling each time his lead widened throughout the night. Children giggled and chased each other across the pavilion. Kupuna watched live music on the giant stage. Current and former government leaders from across the political spectrum attended, ranging from former Republican Gov. Linda Lingle to South Maui鈥檚 outgoing progressive state Rep. Tina Wildberger.
Later in the night, however, the crowd went quiet. The screen towering above the stage was broadcasting , where Victorino spoke from his campaign party in the parking lot outside of the Kahului Shopping Center. The mayor accepted defeat, thanked his volunteers and, in a rare move for a politician, apologized.
鈥淚t’s not just about me; it’s about the people of Maui County,鈥 Victorino . 鈥淯nfortunately, they didn’t like the job I did.鈥
As the mayor spoke, some of Bissen鈥檚 supporters in the crowd let out audible gasps. It was the longtime politician鈥檚 first — and only — election loss since he won a seat on the Maui County Council in 2006, a role that he held until he reached term limits and was elected mayor in 2018. This time, he’d fallen at least 11,600 votes short.
Political analysts say it was a perfect storm that led to his downfall. It was in part the pandemic, and the challenge it brought political leaders who were forced to make divisive decisions on everything from masks to restrictions on business operations. It was the way Victorino handled certain county crises, such as the expensive legal fight over injection wells.
Still, those who鈥檝e been long following Maui politics say Victorino may have survived a second term had he not had such a strong challenger.
Bissen launched one of the most active campaigns in Maui County, which in just 10 months participated in hundreds of community events and raised more than $600,000 — roughly $100,000 more than Victorino raised over the last four years.
Amid a dire housing crisis and an exodus of longtime families, Bissen promised to bring 鈥淜ama鈥榓ina Prosperity.鈥 And when people called his campaign and had questions, they heard back — which helped win him a broad base of support from both sides of the political aisle.
Others say there might be something less tangible at play. In some places, incumbent mayors have easier paths to reelection, but that鈥檚 not necessarily the case in Maui County.
Starting in 1998, three mayors in a row failed to survive more than a first term. Alan Arawaka is the only exception, who after losing his first reelection bid came back again in 2010 to win two terms as mayor.
鈥淚t’s tough to be mayor of Maui; there’s going to be a target on your back immediately,鈥 said Colin Moore, director of the University of Hawaii’s Public Policy Center. 鈥淎nd in four years, you’re going to have to fight for reelection.鈥
People who’ve worked in county government and have watched power structures shift over the years have some ideas as to why local voters are so scrutinizing.
Rod Antone, who provides political analysis and previously ran communications for the Arakawa administration, said he fielded calls for years at the mayor’s office from Maui residents who were fed up with state and federal issues that the county was powerless to help.
“People would call about their schools,” he said. “That鈥檚 a state issue; the county of Maui doesn鈥檛 run the schools.鈥
Dick Mayer, a retired Maui Community College professor, said he thinks the rapid changes that have occurred on Maui that made it harder for families to make ends meet may have something to do with the turnover in the mayor’s office.
A , for example, found that when accounting for inflation, Maui鈥檚 median household income has 鈥渟tayed basically constant鈥 since 2005. Yet in recent years, housing costs have soared. Since the last mayoral election in 2018, the typical price of a Maui home jumped to $1.15 million, a nearly $440,000 increase, according to real estate data.
Often, it’s the mayor who ends up shouldering the blame of not exercising enough control to curb the changes that have hurt residents鈥 quality of life, Mayer said.
鈥淭he big question is, ‘Are the people angry at the way the mayor is doing things, or just unhappy with what’s happening within the county and want to take it out on somebody?鈥欌 he said.
‘A Crisis Of Leadership’
Throughout the election season, seven people launched bids to unseat Victorino, three of whom were accomplished government leaders 鈥 Bissen and longtime Maui County Council members Kelly King and Mike Molina. Many of those running argued the community needed a different leader to navigate its growing list of challenges. On election night, for example, Bissen told Hawaii News Now that he didn鈥檛 question Victorino鈥檚 love for the county, but he entered the race because of a 鈥渃risis of leadership.鈥
Victorino was unavailable for an interview for this story.
Over the course of the campaign, Victorino often spoke about how his first term was defined by the pandemic and subsequent economic disaster that rippled through Maui County. When tourism came to a halt, Maui鈥檚 , according to federal data. Victorino steered the county through the worst of it.
He ended up winning the endorsement of several big names in Maui politics, including the Maui Hotel & Lodging Association and the Hawaii State Teachers Association. But there was also turmoil within his administration.
His first year in office was marked by a legal battle over the county鈥檚 injection wells that went all the way to the U.S. Supreme Court, after his administration refused to follow County Council direction to settle the lawsuit. Then there was trouble within county departments, such as the allegations of wrongdoing that paved the way for the 鈥monster house鈥 to be built in Napili.
Others took issue with things that unfolded less publicly. Victorino has been described as a hands-off manager, which some say is a benefit because it allows departments to operate largely autonomously. Others, however, saw it as a flaw, one that sometimes meant he appeared disconnected from his own department heads.
In recent months, for example, Victorino took different positions from his own department leaders on a number of issues, ranging from a proposal to create community water authorities to a measure to change how the prices of affordable housing are set.
Arakawa said, on a personal level, Victorino鈥檚 鈥渉eart is in the right place,鈥 but that he didn鈥檛 take enough of an active role to support the people running his departments. When he was mayor, Arakawa said, he took his staff鈥檚 guidance in the vast majority of cases and dealt with any disagreements in county offices.
鈥淧eople that don’t like what you’re doing will vote for whoever the new person is,鈥 Arakawa said. 鈥淚t’s the incumbent that has the burden of proof to be able to establish whether or not they deserve a second term — and that鈥檚 basically what happened with this mayor鈥檚 race.鈥
For others, it was the way the administration interacted with certain members of the public that created conflict. In recent decades, the presence of people living in tents and on Maui鈥檚 streets has become increasingly visible, a phenomena that began years before Victorino took office. But throughout his term, the county鈥檚 handling of the issue came into sharp focus.
In 2021, the county cleared an area where dozens of people had been living in tents and vehicles near Kanaha Beach Park, which had served as a last resort for many residents who’d been priced out of housing or struggled with mental health issues.聽 Although the county argued it was clearing the camp in the interest of public safety, the action came despite the U.S. Centers for Disease Control advising governments to avoid razing camps during the pandemic.
Some of the people who lost their belongings in that sweep are now suing the county, a fight that has been pushed to the Hawaii Supreme Court.
鈥淓very single thing — even down to an email and a call — has been a fight,鈥 said Lisa Darcy, who runs the nonprofit Share Your Mana, which advocates for unsheltered people. 鈥淭here has not been partnership.鈥
Darcy is among those who hope a new administration might usher in a new era of collaboration within county government. In recent months, for example, Darcy said she and her nonprofit鈥檚 advisory committee — a group of people with experience living without housing on Maui 鈥 were able to meet with and share their concerns with Bissen. Victorino, on the other hand, wasn鈥檛 available.
That鈥檚 how the campaign was able to win over some people who鈥檇 initially been skeptical of the political newcomer.
鈥淧eople have been conditioned to believe that politics is awful; that nobody is trustworthy,鈥 said Bissen campaign manager Charlene Schulenburg.
She has known Bissen since they attended St. Anthony High School together. This was the first political campaign that either of them had worked on, she said, which meant they were able to recognize early on that they needed to do things differently to win voters鈥 trust.
鈥淥ne thing we wanted to do is to meet people where they were really at — in other words, don’t walk in and try to get their minds changed,鈥 Schulenburg said. 鈥淕o in with an open mind and an open heart, and just say, 鈥業 am here to learn about what is important to you.鈥欌
Schulenburg said that鈥檚 how 鈥淏issen Listens鈥 came to be 鈥 a type of event that the campaign put on many times throughout the election season to hear from residents.
When campaign staff would hold those events and participate in others across the county, they鈥檇 check their inboxes and actively scan social media to respond to questions and address concerns, ranging from questions over how massive amounts of donations might sway Bissen’s decisions in office to calls for him to be more specific when talking about policy.
鈥淲e responded to absolutely everyone that we believed tried to reach out to us,鈥 said Schulenburg. 鈥淭here was no one that we said, 鈥極h, well, we’re not talking to them.鈥欌
For some Maui community leaders, that was a big factor in deciding which candidate to back.
Wildberger, a progressive state lawmaker from South Maui who chose not to seek another term this election, said her biggest hope is that the new administration brings with it more accountability and responsiveness. Over the years, whenever she had an issue within the Judiciary, she was able to get Bissen on the phone; the same wasn鈥檛 true with the mayor.
Her hope, however, is that Bissen follows through with his promises 鈥 ranging from creating a collaborative and transparent government to prioritizing housing for local families, which was one of his biggest campaign promises but an area where the county government has lagged for decades.
鈥淓xcept for the several cool affordable housing projects that had gone in recently in Kihei, the decade before that we had nothing but luxury development go in here — acres and acres and acres of luxury development, and nothing for people that live and work here,鈥 Wildberger said.
鈥淗e had the right message,鈥 she said. 鈥淚t鈥檚 all about what transpires upon delivery.鈥
Civil Beat鈥檚 coverage of Maui County is supported in part by grants from the Nuestro Futuro Foundation and the Fred Baldwin Memorial Foundation.
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