Whoever Wins, Hawaii’s Gubernatorial Candidates Offer A New Style Of Communication
Outgoing Gov. David Ige sometimes stumbled with his messaging, leading to criticism over his handling of the pandemic and the Legislature.
A Lawyer. A Doctor. An Engineer.
Voters in Hawaii will soon choose between the first two to replace the third. The engineer, Gov. David Ige, who is not seeking reelection because of term limits, has often been criticized as being an ineffective communicator due to his low-key approach to the office.
His reputation as a quiet problem solver who does not crave the spotlight came to the fore amid the coronavirus pandemic, leading to complaints about conflicting messages and miscommunications as his administration struggled to control the situation.
Lt. Gov. Josh Green, a medical doctor who stepped into the void and is now the Democratic nominee for the state’s top job, says he will continue his hands-on approach. His聽Republican rival Duke Aiona, a former judge and attorney, also promises a more active style of communication.
How the next governor communicates will determine how effective he can be in pushing things through the Legislature and dealing with longstanding problems like the state鈥檚 housing crisis, controversial issues like the future of Mauna Kea and leading Hawaii through the next crisis that presents itself.
Green describes himself as a sensitive guy who speaks passionately about issues he cares about. He said he would hold weekly press briefings and post social media updates akin to his whiteboard presentations and social media presentations on Covid-19. He also said he would speak directly to state lawmakers.
Aiona said he also would hold regular press briefings and would have his department heads collaborate with subject matter chairs in the Legislature on policy decisions. While he said he also can get passionate at times, his years as a judge taught him to temper his messaging.
Both candidates promised to be more direct and more collaborative. Ige, a former state legislator, promised the same when he took office in 2014. But the governor’s understated and methodical approach didn鈥檛 please everyone.
With the onset of the pandemic in early 2020, he was criticized for appearing indecisive at a time when the state needed swift action and reassurances. That largely ended up being provided by other state leaders, including Green and several lawmakers, as well as business executives.
Ige was 鈥 in his own words 鈥 鈥not the most popular guy on the planet” as he eventually imposed mask and vaccine mandates and other coronavirus prevention measures that critics said were often done via conflicting messages.
The governor said criticism comes with the job, but he has defended the state鈥檚 strict stance and testing programs that helped to keep the compared to other states.
鈥淚t鈥檚 not the most heartwarming kind of feeling to know that you鈥檙e focused on doing the right thing, and there鈥檚 just a lot of people that will not like it. But you鈥檝e got to do it anyway,” Ige said in an interview with the Civil Beat editorial board in August.
鈥淚t’s really easy to talk about different options, and its really easy to talk about things that you should鈥檝e or would’ve or could鈥檝e (done) 鈥 but when you鈥檙e responsible for it, its a very different situation.鈥
Will the next governor do a better job of reaching out to lawmakers and the public?
鈥淭hey鈥檙e both good communicators in their own way,鈥 Hawaii Pacific University communications professor John Hart said. 鈥淒uke Aiona is very pleasant, he鈥檚 ethical, likable, was a trial lawyer. Josh Green has that doctor鈥檚 persona, and everyone wants a doctor that鈥檚 caring and compassionate.”
Handling Criticism
Ige faced much criticism during his tenure as governor, but he was known to keep a cool head and rarely held grudges.
By contrast, heated exchanges between Green and Aiona at recent forums and a chink in both the candidates armor: they are quick to react if they perceive they are being attacked.
During the Civil Beat forum earlier this month, Aiona said the state can’t discuss anything with civility, and minutes later called Green a “fearmonger” for comments he made in 2020 about crowds outside of Costco possibly “.” Green defended himself, saying he was only trying to express the urgency of the situation as Covid quickly spread in the community.
Green later implied that Republicans are out of step with the values of most people in Hawaii. Aiona, who is from Pearl City, responded by implying that Green doesn’t understand locals because he wasn’t born in the islands. (Green grew up in Pittsburgh.)
In an interview, Green said he tends to react if he feels someone is making a personal attack, and he鈥檚 more comfortable talking about 鈥渟cience, numbers and analytics.鈥
鈥淚 am a sensitive person,鈥 Green said. 鈥淚鈥檓 happy to say that openly, it鈥檚 one of my strengths, actually. I really feel a lot. I use my heart more than people are used to in politics.鈥
He said he carried that sensitivity from his time as a medical doctor, a setting where it’s important to empathize with patients’ feelings.
Green said he gets calmer during high-pressure situations, like those he鈥檇 likely face if he wins the election.
鈥淭hat鈥檚 not the space where I end up in conflicts,鈥 Green said.
Aiona already anticipates dealing with criticism if he鈥檚 elected, saying 鈥渋t comes with the territory.鈥
He is also no stranger to pressure involving conflicts after more than a decade as a judge.
鈥淎s a judge, you don’t get defensive at all,鈥 he said in an interview. 鈥淚 don鈥檛 want to confuse passion with getting defensive on something because I respect everyone’s opinion on a matter that鈥檚 before me. My style is always to listen.鈥
Emergency Communications
The pandemic often revealed major differences between Green and Ige. Green, for example, often preempted the administration鈥檚 announcements with presentations of his own delivered on a whiteboard and broadcast widely on social media.
鈥淚 try to be as open as possible in real time,鈥 Green said Tuesday.
He doesn鈥檛 plan to change his approach much and has promised on the campaign trail to be direct and quick in his communication. Green said he would continue those social media presentations covering topics like housing, homelessness and the economy.
“We’re going to have weekly press conferences, that’s our plan,” Green said. “And I really enjoy that, I intend to bring experts into them so that people get more information than the regular, typical update.”
Aiona has painted Green as part of the conundrum that took place during the pandemic. He said that while he would take the advice of department heads and other advisers, he would ultimately be the administration鈥檚 point person during emergency situations so that the government is speaking with 鈥渙ne voice.”
鈥淲hen it鈥檚 at a level that affects everyone, instances of important public safety and other matters, I think the governor should be addressing those issues,鈥 Aiona said Tuesday.
Wrangling The Legislature
Perhaps nowhere was the Ige administration鈥檚 communication problems on fuller display than with the Legislature even though it was dominated by fellow Democrats.
After his first term, top lawmakers who viewed Ige as an ineffective leader endorsed Ige鈥檚 opponent, Colleen Hanabusa, in the 2018 governor鈥檚 race. Ige beat Hanabusa, but the relationship between the governor and the Legislature never fully mended.
Aiona said he would largely rely on department heads to liaise with the Legislature, especially with subject matter chairs overseeing areas like the economy, budgets, agriculture and energy, during the offseason between May and December each year.
Aiona also promised an 鈥渙pen door鈥 policy with lawmakers and said he would be willing to take meetings with them any time during the year.
Green said he would just walk from the governor’s office on the top floor to the lower levels of the State Capitol to personally meet with lawmakers and talk on the benches and railings. He also said he would hold regular, informal conversations with legislators to go over policies and would encourage his department heads to do the same.
Both Aiona and Green agree that the Legislature is necessary to implement much of their policy proposals. The Legislature would likely be a larger hurdle for Aiona. He has experience working with legislators when he was lieutenant governor under Republican Linda Lingle, but there are far fewer Republicans in the State Capitol now.
Meanwhile, in addition to his political affiliation, Green鈥檚 running mate is Sylvia Luke, the outgoing chairwoman of the House Finance Committee who will still have many legislative allies come the 2023 session and beyond. Aiona’s running mate, Junior Tupai, has no legislative experience.
鈥淚t鈥檚 difficult for (Aiona) 鈥 how can he wrangle a Democratic statehouse?鈥 Hart said. 鈥淛osh has Sylvia, the head wrangler.鈥
Sign up for our FREE morning newsletter and face each day more informed.
Support Independent, Unbiased News
Civil Beat is a nonprofit, reader-supported newsroom based in 贬补飞补颈驶颈. When you give, your donation is combined with gifts from thousands of your fellow readers, and together you help power the strongest team of investigative journalists in the state.
About the Author
-
Blaze Lovell is a reporter for Civil Beat. Born and raised on Oahu, Lovell is a graduate of the University of Nevada, Las Vegas. You can reach him at blovell@civilbeat.org.