Lee Cataluna: It's Not The End Of An Era. The Era Already Ended
The last Sears department store will close in Hawaii. Some didn’t realize it was still open.
By Lee Cataluna
September 26, 2021 · 5 min read
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The Sears on Maui had held on at the Queen Kaahumanu Shopping Center since the mall first opened in 1972, anchoring the Haleakala side of the open-air mall while venerable Liberty House held down the Wailuku side. Liberty House has been gone for nearly 20 years. Sears has been on a slower decline.
The Maui location follows the recent demise of Sears stores on Oahu at Windward Mall (in 2019) 聽and Pearlridge (earlier this year) and, indeed, across the country. There is still a Sears appliance store on the mauka side of Ala Moana, and a similar scaled-down appliance and tool store in Kailua-Kona.
However, the vast department store with washers and stoves on the ground floor, women’s fashions and tuxedo rentals on the mall level, bathmats and baby strollers on the top floor has been gone from Ala Moana Shopping center since 2013, that symbol of sturdy affordability replaced by the gleaming luxury of Nordstrom, work boots replaced by kitten heels and 鈥渋nvestment purses.鈥
Sears was a convenient place to get a new car battery or get your tires rotated. That part of the store smelled pleasantly of new tires. While your car was being serviced, you could walk around the mall, have lunch, kill time — so different from the air-conditioned waiting rooms in modern auto repair and tire stores where it鈥檚 bitter coffee and public Wi-Fi to pass the time.
When Sears Pearlridge was in its final days this March, the sales associates were eager to get rid of everything in the store, even clothes hangers and racks. They were giving away mannequins piece by piece, like, 鈥淗ere鈥檚 an arm. You never know when you might need one. Go ahead. Take it.鈥
It was a surreal, almost dystopian end to a mainstay of a bygone era when dad could shop for a lawnmower on the ground floor while his daughter looked at prom dresses upstairs.
There is not that kind of utility or practicality to be found in retail anymore. There is not that kind of depot for everything a working family would need.
If you鈥檙e looking for a baby crib, you go to a baby furniture store. If you want a socket set, you go to a hardware store. Walmart tries to come close to that model, but it does not have the reputation of durability and, I suppose, earnestness that Sears had built up over generations. Sears also never had a reputation for customers behaving badly.
Sears sold necessities. It was a working-class people鈥檚 store that sold long-sleeve cotton shirts in safety orange and painters鈥 pants meant for actual painting, not posing.
Sears sold tools, things average people could use to fix their stuff. Even that seems so outdated. Why fix something when it鈥檚 less effort and often less expense to buy brand-new? And who knows how to fix their own doorbell camera or electric car anyway?
No, the way modern life in Hawaii is set up, especially on Maui, people work hard, probably in a tourism-related job, so they can pay someone to do all their household tinkering. Fewer people know how to work with their hands, and those handy, practical people were Sears鈥 customers.
In its old-fashioned way, Sears was sort of the Amazon of its era, providing a wide range of home goods, personal products, toys and tools that could be purchased remotely through its catalogue and mailed to rural areas far away from large shopping districts.
The online memorials for the Maui Sears store were poignant and specific:
鈥淪ears sold the very best appliances. My dryer lasted 17 years.鈥
鈥淚 got my first credit card from Sears. Took my family to get our portraits done there.鈥
鈥淢y mom retired from there.鈥
鈥淗aven鈥檛 shopped there in probably 30 years but still sad to see it go.鈥
By far, though, the most frequent comment was some version of, 鈥淲ow. Didn鈥檛 realize it was still open.鈥
It is another symbol of the changes Hawaii has gone through in the last 50 years. Or the last 20. Or the last two.
People don鈥檛 need to buy lawnmowers because it鈥檚 impossible for a working family to afford to buy a house with a lawn. And if one can afford a house with a lawn, one can certainly afford to pay for yard service. People don鈥檛 fix their own stuff because so many common household items are cheaply made, easily replaced, or run by computer chip.
In its old-fashioned way, Sears was sort of the Amazon of its era, providing a wide range of home goods, personal products, toys and tools that could be purchased remotely through its catalogue and mailed to rural areas far away from large shopping districts. The retail stores were as spacious as a modern warehouse store, as hands-on helpful as a hardware giant, and offered the variety of Target or Walmart (except for groceries.)
It was too slow to adapt to the changes of the information age, and that is a lesson for so many traditional businesses and for those who cling to the days when Hawaii residents were more working class and self-sufficient.
Civil Beat’s coverage of Maui County is supported in part by a grant from the Nuestro Futuro Foundation.
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Lee Cataluna is a columnist for Civil Beat. You can reach her by email at lcataluna@civilbeat.org
Latest Comments (0)
Ironic that Sears and Penny's could have had a very different future had they had the Amazon foresight and converted their comprehensive catalogue to on-line shopping. The catalogue featured all the photography and information they might have needed, and their Nationwide network of pickup and delivery centers would have simplified the selling process well ahead of Amazon's slower development of those services. All part of the past, now, a less aggressive time. And who, really, could have predicted the incredible growth of on-line shopping?
wilwelsh · 3 years ago
The Sears Kenmore refrigerator that I bought in 1986 is still going strong today. My Sears Kemore Microwave which I bought in 1989 lasted until 2016. I bought another Kenmore to replace that one and it is still working 5 years later. Hopefully it lasts just as long as the previous one.I echo many of the memories people have shared here about Sears including the catalogs, departments, everything in one place, customer service and repairs. Back in the day the Sears repair guy would come out and fix your appliance. They also delivered big stuff like beds.It was sad to see Sears Ala Moana go, which further cemented Ala Moana's reputation as a high end, costly tourist trap that is now begging for customers since the COVID-19 crisis started. Thank goodness Target is there as well as Long's and the U.S. Post Office.聽Aloha Sears. Lots of memories bought there and incorporated into my life.
macprohawaii · 3 years ago
It芒聙聶s fun looking back at the days of Sears. Yes I rennet going through the catalog going over and over all the toys. And bought appliances and tools which I still use to this day. But you can still do business with Sears through their home warranty service but I wouldn芒聙聶t suggest it. The local repair technicians are great in fact I get the feeling that they really don芒聙聶t care about dealing with Sears or Cinch or any of the other home warranty company芒聙聶s 聽that Sears calls themselves. I think they have to keep changing names to stay ahead of all the bad reviews and legal battles.Yes even though it芒聙聶s not the same company that it used to be Sears sold the dependable reliable, trusted name to people that are ripping off all their past customers.聽Beware
Kane · 3 years ago
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