Hawaii’s Restaurants Face An Unknown Future Amid The Pandemic
The industry, which employs 85,000 workers, has fallen off the cliff. Will going into a bar and restaurant be the same if the COVID-19 crisis eases?
Chris Kajioka鈥檚 new restaurant in Kaimuki looks ready to roll. The bar is stocked, the glasses clean and a dining room ready for guests. But what was supposed to be a grand opening with a series of sold-out dinners from one of Hawaii鈥檚 most acclaimed chefs isn鈥檛 happening.
Like many other restaurants in Hawaii and around the world, Kajioka鈥檚 restaurant, Miro Kaimuki, is closed. When it can open is anyone鈥檚 guess. An island-wide shutdown order already was extended once, until the end of May, and government officials aren鈥檛 making any promises.
鈥淲hat鈥檚 really horrible is we just don鈥檛 know,鈥 Kajioka says. 鈥淲e don鈥檛 know anything.鈥
Restaurants are hardly the only businesses to be suffering from government stay-at-home orders designed to contain the virus. But few industries have been hit harder.
The University of Hawaii Economic Research Organization recently reported that Hawaii eating and drinking establishments shed just under 36,000 jobs between January and April. That compares to about 23,200 for hotels.
Only the retail industry has suffered more, with a loss of about 44,800 positions.
But the job losses are only part of the story.
The bar and restaurant industry is Hawaii鈥檚 largest private employer, with some 85,000 jobs, . And by some accounts, the industry was projected to be one of the state鈥檚 fastest growing employers over the next decade.
Instead, it鈥檚 fallen off a cliff, taking with it some of Hawaii鈥檚 most financially vulnerable people.
UHERO economist Peter Fuleky saw this early on, in a March 24 . With median annual incomes of only about ,鈥 he wrote, 鈥渇ood service employees likely have limited savings and are not prepared to handle a system-wide shock to the visitor and local dining markets.鈥
And the hardship is likely to outlast the federal assistance that鈥檚 helping some people barely make it.
鈥淢any job losses in Hawaii鈥檚 food service industry,鈥 Fuleky wrote, 鈥渃ould last months to a couple of years.鈥
SBA Loans Not A Panacea
To be sure, some places might bounce back more easily than others. Consider Beet Box Cafe, a funky quick-service place that serves items like acai bowls, veggie burgers and Thai veggie burritos at two locations, in Haleiwa and Kailua.
The cafe鈥檚 owner Marlys Mentz closed shop in Haleiwa March 30 following a steady, 80% decline in business. She plans to reopen on Friday serving takeout only.
Beet Box was one of 11,500 Hawaii businesses that shared some $2.05 billion in loan money from the U.S. Small Business Administration. If used to cover payroll, the Paycheck Protection Program money doesn鈥檛 have to be paid back.
But doing that isn鈥檛 as easy as it seems, Mentz said.
For one thing, time isn鈥檛 on her side. The money must be spent by the end of June for the loan to be forgiven.
Also, there鈥檚 the issue of not needing that much staff yet: Mentz said she needs just a handful of workers to do takeout, far less than what Beet Box employed at its peak which the loan was based on.
Even if she wanted to hire her full staff back and pay them to not work, Mentz said, most of the staff in Haleiwa have left the island and gone back to the mainland.
So even though she鈥檒l have to pay back the loan, with 1% interest, Mentz said she might use the loan to pay her rents, which is a big expense. She got a big chunk of loan money, she says, enough to cover her lease payments at both places for two months.
The problem, she said, is that her loan payments will be $7,000 per month to repay if the loan isn鈥檛 forgiven.
鈥淟uckily, we’re not a business that’s in debt, so I’m thankful for that,鈥 she said. 鈥淲e still have a few dollars in the bank to help reopen ourselves, even without the PPP loan.鈥
It鈥檚 also convenient that Beet Box isn鈥檛 a full-service restaurant. When the City and County of Honolulu allows businesses to open again, she figures she鈥檒l be able to space her tables apart fairly easily, cutting her seating from 38 to about 30. And that won鈥檛 mean a big hit to revenue.
The bigger concern is getting landlords to adjust rents for a tourist town with no tourists 鈥 at least for a while.
It was natural that rents and other costs in Haleiwa went up as visitor numbers soared and the town became a must-see, Instagrammable destination for many of the 10 million tourists who came to the state each year.
鈥淚t’s going to be interesting to see how we all fare with the same rates and the same prices that we’re paying, and half the customers,鈥 she said. 鈥淭hat’s my biggest concern. I’m hoping landlords will work with us on that.鈥
Down the road at Cholo鈥檚 Homestyle Mexican Restaurant, the owner, Nancy Salemi, is even more optimistic. She鈥檚 keeping her head above water, she says, even though the North Shore Marketplace where she鈥檚 located is mostly closed and she didn鈥檛 get a PPP loan in the first round.
鈥漌e’ve been kind of limping along,鈥 she says. 鈥淚t’s more kind of like we’re serving the community by being open, to make a presence in the marketplace in Haleiwa.鈥
Most of Salemi鈥檚 customers are residents, she says. And that鈥檚 meant a steady take-out business, for food and margaritas sold in quart and half-gallon jars. It鈥檚 enough to support a payroll of 10, down from a peak of 50 before the crisis.
When the island does open for business, Salemi wants to go slowly, opening for residents first, then visitors.
鈥淚f we open up with a bang, what will happen? We could all get sick again,鈥 she says.
Long-term, Salemi said, she hopes tourism will come back smaller but better.
鈥淚’ve been screaming at the town meeting for the last two years about this overtourism,鈥 she says. 鈥淣ow is our time to tone down the North Shore because it’s way out of control.鈥
But won鈥檛 that mean less money for businesses desperate to bounce back?
鈥淓ven though it would mean less business to me,鈥 she says, 鈥淚’d rather have quality business and have people say, 鈥業t’s really cool to go there because they really care about their island and they’re making it really nice.鈥欌
What does worry Salemi is that business reopens in the summer and into the fall, only to face another, bigger outbreak and longer shutdowns during the winter flu season.
鈥淭hat will crush a lot of people … maybe us included,鈥 she says.
Chefs Ask Existential Questions
Beyond financial issues, there鈥檚 another challenge facing bars, cafes and high-end restaurants.
It鈥檚 the question of what a bar known for loud music and convivial crowds will be like if strangers can鈥檛 mingle, what a dance club will be like without dancing, what fine dining will look like when staff are wearing masks and gloves.
鈥淭he price that people are willing to pay is partly for the experience you get,鈥 says Meli James, president of the Hawaii Venture Capital Association and co-founder of , a business incubator for Hawaii startups. Taken to an extreme, measures to make people feel safe diminish that, she says.
鈥淲ho wants to sit at a dining table with a shower curtain around it?鈥 says James, who also studied the hospitality industry at Cornell University鈥檚 School of Hotel Administration. “It’s not the same.”
Kajioka agrees.
鈥淚magine going to the best sushi restaurant, and he鈥檚 serving you with gloves and a mask,鈥 he said. 鈥淚s that going to feel the same?鈥
The situation has some prominent restaurateurs asking existential questions.
It鈥檚 not just a business issue that when the federal government offers another $600 a week in unemployment. It鈥檚 also a social justice issue.
鈥淭he concerns before coronavirus are still universal: The restaurant as we know it is no longer viable on its own,鈥 Gabrielle Hamilton, owner of Manhattan’s Prune Restaurant, wrote in a .
So much goes to paying rent that it鈥檚 impossible to pay line cooks a decent wage and keep prices down, she writes.
鈥淲ho wants to sit at a dining table with a shower curtain around it? It’s not the same.” — Meli James, co-founder of a business incubator for startups
鈥淵ou can鈥檛 buy a $3 can of cheap beer at a dive bar in the East Village if the 鈥榙ive bar鈥 is actually paying $18,000 a month in rent, $30,000 a month in payroll,鈥 she wrote. 鈥淚t would have to cost $10.鈥
How high-end restaurants will survive the COVID-19 crisis could depend on solutions and relief being provided throughout the financial pecking order: not just to restaurants through the PPP loans, but to landlords, lenders, insurance companies and the like.
鈥淭he government should give a greater bailout package to real estate owners so that there can be relief for the restaurant owner,鈥 David Chang, owner of Manhattan鈥檚 famed Momofuku Noodle Bar, . 鈥淚t has to move up the chain.鈥
Meanwhile, a group of celebrity chefs聽has launched a movement to pressure insurers to pay business interruption insurance claims. In Hawaii, hotelier Jonathan McManus, owner of聽, has joined the fray.
The restaurateur group 鈥 which calls itself the聽, or BIG 鈥 includes well-known chefs like聽, of Napa鈥檚 French Laundry and New York鈥檚 Per Se, and聽. They鈥檝e teamed with the owner of the law聽 that led national tobacco litigation that resulted in a $286 billion settlement. One idea is using federal money to provide a financial cushion to insurers that pay claims.
The movement is getting traction. So far, legislators in six states — New Jersey, New York, Massachusetts, Ohio, Pennsylvania and Louisiana — have proposed bills clarifying that business interruption coverage extends to losses attributable to COVID-19 and related government orders that have forced businesses to close, .
The White House also is siding with the restaurants. Following a conference call between the BIG restaurateurs and President Trump, the president told reporters that he had directed staff to 鈥渦se any and all authority available to give restaurants, bars, clubs incentives to stay open,鈥 the . And Trump has named Keller, Puck and other members of the restaurant group to聽, the paper said.
Uncertain Future
Whether all this results in relief for Hawaii restaurants like Kajioka鈥檚 Miro remains to be seen.
Kajioka is clearly one of Hawaii鈥檚 culinary stars. He鈥檚 worked at top restaurants like . And he鈥檚 been nominated for prestigious James Beard awards multiple times, on his own and with Anthony Rush, his partner in Senia.
But a stellar resume means little in the context of COVID-19 and government mandates. Miro Kaimuki’s timing to open in April could hardly have been worse. While Senia obtained a PPP loan, Miro didn鈥檛 qualify because it wasn鈥檛 open by Feb. 16, Kajioka said.
What saved Kajioka is he had hired only a team of managers; the staff was waiting to come on board. If Kajioka had hired everyone sooner, he would have had a whole team to pay and no federal assistance.
鈥淚f I had had a full staff and we were opening in April, I wouldn鈥檛 have gotten anything,鈥 he says. 鈥淲e would have been totally screwed.”
How restaurants will operate in the age of social distancing is unclear. One challenge for restaurateurs is that profit margins are already so thin that cutting back on the number of available seats could force them to operate in the red.
鈥淥pening with smaller capacity doesn鈥檛 make sense,鈥 Kajioka said.
At the same time, he wonders what kind of appetite there will be for dining in a full-service restaurant. The model of fast casual restaurants 鈥 where customers order at the counter and a server delivers the food to the table with no other interaction 鈥 could make sense for some places, Kajioka said. But it鈥檚 just not the same.
鈥淚t鈥檚 not why we do what we do,鈥 he said.
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About the Author
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Stewart Yerton is the senior business writer for 天美视频. You can reach him at syerton@civilbeat.org.