To believe the headlines from conservative media last month, 鈥淪pongeBob SquarePants鈥 is not the beloved children鈥檚 cartoon most of us think of.
Rather, 鈥淪pongeBob鈥 is a ‘violent,’ ‘racist’ colonizer, says University of Washington professor,鈥 reported Oct. 12.
Similar headlines appeared in , and the .
The United Kingdom comedy news website ran this headline (complete with British spellings): 鈥淪pongebob ‘is an apologist for military colonisation鈥.鈥
That article begins, 鈥淵ou might think Spongebob Squarepants as a friendly sea sponge who lives in a pineapple beneath the sea and loves blowing bubbles. But, in fact, he鈥檚 an apologist for colonialism, desensitising children to the military violence of occupation and the sexualisation of indigenous women.鈥
Is SpongeBob 鈥 which marks its 20th year this year 鈥 really a violent, racist, sexist colonizer?
Or is it, as the show鈥檚 theme song says, just animated 鈥渘autical nonsense鈥 that makes delighted viewers 鈥渄rop on the deck and flop like a fish鈥?
And why should we care?
Whitewashing History
To answer the third question, 鈥 鈥淯nsettling SpongeBob and the Legacies of Violence on Bikini Bottom鈥 鈥 was published in September by the University of Hawaii Press. So there is a Hawaii connection.
It raises the point of how the media and popular culture can 鈥渨hitewash鈥 the actions of the American military and effectively erase the histories of indigenous peoples 鈥斕齣n this case, the people of the Marshall Islands and their continued suffering due to the U.S. nuclear testing of the 1940s and 1950s in the region.
The author, Holly Barker, is at the University of Washington who has done extensive work in the Republic of the Marshall Islands.
While never stating directly that the creators of SpongeBob intended for the inhabitants of the fictional Bikini Bottom to represent characters mutated through exposure to radiation, she suggests that there are viewers 鈥 especially young Marshallese 鈥 who may well see it that way.
鈥淒id SpongeBob鈥檚 creators intend to infuse a children鈥檚 show with racist, violent colonial practices?鈥 Barker writes in her conclusion. 鈥淧erhaps not, but by taking place on Bikini Bottom, the cartoon becomes part of a broader, insidious practice of disappearing Indigenous communities and normalizing the nonsensical settling of a community where it does not belong.”
She continues: 鈥淲e should be uncomfortable with a hamburger-loving American community鈥檚 occupation of Bikini鈥檚 lagoon and the ways that it erodes every aspect of sovereignty.鈥
Nonsense, say critics. It鈥檚 just a cartoon about a harmless square sponge and his buddies.
It鈥檚 a total stretch, they say, to tie Bikini Bottom to Bikini Atoll, the site of a 1954 detonation called Bravo that equaled 1,000 Hiroshima-sized bombs.
Katherine Timpf, a writer for the National Review, wrote that what happened in the Marshalls was truly upsetting and remains so.
鈥淭he thing is, though, I actually think that the听worst听way to communicate that horror is by making sweeping, illogical claims about the impact of a Nickelodeon cartoon,鈥 Timpf wrote. 鈥淚f anything, focusing on a damn cartoon as being听the听thing that needs addressing on behalf of these people seems like it actually minimizes the very real atrocities that they have faced.鈥
She added: 鈥淚 mean, why spend all of that time shaming a cartoon, when you could be shaming the U.S. government?鈥澨
‘Grossly Oversimplified’
Civil Beat has written extensively about Micronesia, including award-winning reporting on migration and adoptions.
Many in our audience appreciate the stories, but there are those who argue we give way too much attention to Micronesians. The detractors often let us know, and not always in a civil fashion.
The reaction to Barker鈥檚 article seems to have gone to a whole other level of outrage. While the news reports on Fox and in the Post and Examiner were respectful and factual 鈥 in spite of the clickbait nature of the headlines 鈥 Barker has received ugly threats for her article, prompting her and her supporters to post online statements defending the work.
Barker’s said that “certain media outlets have grossly oversimplified and mischaracterized” her research paper.
“My article does not say that the character of SpongeBob is violent or racist,” she said. “Instead, it asks readers to consider the way that the show’s creation of a fictional world in the non-fictional homelands of the Bikinians removes the U.S. history of violence on that atoll and the Marshallese people from our gaze.”
A from the Center for American Indian and Indigenous Studies, the Department Of American Indian Studies and the Bill Holm Center for the Study of Northwest Native Art at UW said, 鈥淭his article is an important piece of scholarship that addresses the impact of media representations, especially children鈥檚 cartoons, on systems of inequality.”
The statement adds: 鈥淲hile cartoons may seem harmless entertainment,听听has demonstrated the ways in which these representations shape policy and influence how people understand and engage with each other.鈥
Reached by email, Barker said she is reluctant to say more about her article 鈥渂ecause of the tsunami of alt-right harassment that came with the publication of that piece.鈥
But Alexander Mawyer, editor of The Contemporary Pacific: A Journal of Island Affairs, where Barker鈥檚 article appears, sided with UW 鈥渋n condemning the harassment directed at Dr. Holly Barker and calling for more thoughtful engagements with her work.鈥澨
In an email to me, Mawyer 鈥 an associate professor at the UH Center for Pacific Islands Studies听 鈥 wrote, 鈥淒r. Barker鈥檚 scholarship contributes to a timely, significant conversation about the easily overlooked role of public and popular mass media in maintaining or supporting historical legacies of violence against colonial and formerly colonized peoples in the Republic of the Marshall Islands, across Oceania, and around the world.鈥
‘A Life We Lost’
I don鈥檛 personally think SpongeBob is anything more than a children鈥檚 show.
I accept the widely reported information that creator , who died last year, was inspired by sea sponges. Hillenburg loved the ocean and wanted to get kids to love it too.
But I have no problem with Barker, who has written about this topic before, writing about SpongeBob as a way to shine a light on the awfulness of what happened in the Marshalls and to question how people consume popular culture and ignore or vastly misunderstand indigenous populations.
The SpongeBob controversy, however, illustrates how scholarly work can be easily distorted by the media and that distortion spread in lightning time.
The hard copy of of The Contemporary Pacific was issued in late September. A few days later, on Oct. 3, it was posted online.
Only a week later the conservative website 鈥 it focuses on higher education 鈥 wrote about Barker鈥檚 article in detail. National Review was among those that picked up on the story and credited Campus Reform.
Mind you, an academic journal concerned about contemporary development in the Pacific would not seem to be on the radar of conservative media. To date I have seen no outlets reporting on other articles in the same fall issue as Barker鈥檚 piece, including ones about in West Papua, in Samoa and the between Tuvalu and Taiwan.
But in an era where the backlash against political correctness is at a furious peak, daring to question the wholesomeness of an anthropomorphic sea creature is apparently beyond the pale to some, it seems.
In the meantime, Bikini, the Marshalls and nuclear weapons remain serious matters, and topical:
- The federal government is to spend $1.6 million to do a radiochemical analysis of on Enewetak Atoll, another location in the Marshalls used for nuclear testing.
- The U.S. walked away from its nuclear-control treaty with Iran and North Korea continues its missile testing.
- A Texas brewer has been chastised for naming a craft beer Bikini Atoll.
- The U.S. is giving security relations with the RMI, the Federated States of Micronesia and the Republic of Palau a closer look as China invests in the region while expanding its own presence in the Pacific.
- Residents of the RMI, FSM and Palau continue to out-migrate to the United States in large numbers under the Compact of Free Association treaties.
- And the president of the RMI has declared that her low-lying nation is in crisis because of rising sea levels.
The Marshalls (and the FSM and Palau) continue to matter, most of all to those who live there. We should care, too.
As Bikinian Alson Kelen said in the UW statement about Barker鈥檚 critics, 鈥淭hey are upset about a cartoon character they grew up with, we are upset about a life we lost.鈥
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About the Author
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Chad Blair is the politics editor for Civil Beat. You can reach him by email at cblair@civilbeat.org or follow him on Twitter at .