is publicizing Hawaii鈥檚 push to create 100 percent of its electricity from renewable resources over the next 25 years with a nationally distributed聽聽showing Instagrammable scenes from the islands and testimonials from utility executives.
The video’s theme: Verizon is helping implement the nation鈥檚 most aggressive renewables policy by providing sensors that enable Hawaiian Electric to gather real-time information on its electric grid.
But the ad might come back to bite the telecommunications giant, with an environmental group accusing the company of using Hawaii to green wash its purportedly poor record on using renewables.
鈥淎 major new advertising campaign by the telecommunications giant Verizon brags that the company is helping Hawaii achieve 100 percent renewable power but fails to mention the fact that Verizon is an industry laggard on green power at just 2 percent and only has meager plans to up its use of clean energy to 4 percent,鈥 the organization 聽says in a news release.
By contrast, AT&T has contracts to buy 820 megawatts of wind power and T-Mobile has committed to achieve 100 percent renewable by 2021, .
The ad has been featured on websites such as the home page of The Washington Post, Green America said.
Heidi Flato, a Verizon spokeswoman, responded to a request for comment by emailing a 聽to the company鈥檚 website.
Hawaii has become a standard-bearer for green energy advocates because of its push to adopt renewable resources, such as wind and solar, to produce electricity. State law requires 100 percent of electricity sold in the state to be produced by renewables by 2045.
Meanwhile, , pledging to take their ground transportation systems off fossil fuels by 2045. In addition, two recently passed bills聽seek to make Hawaii a 鈥渃arbon neutral鈥 state by 2045.
Verizon鈥檚 video includes spectacular scenery and Hawaiian Electric executives embracing the vision of a green state and Verizon鈥檚 role in helping achieve the vision.
Colton Ching, who is helping modernize the company鈥檚 grids on Oahu, Maui and the Big Island as senior vice president for planning and technology, says in the ad Hawaii鈥檚 economy will suffer if it can鈥檛 reach the 100 percent renewables goal.
鈥淚f we can create our own energy, we can take care of this beautiful place I grew up in,鈥 Shelee Kimura, senior vice president of business development and strategic planning for Hawaiian Electric, tells viewers.
What does Hawaiian Electric think of the accusations that Verizon is using Hawaii to burnish its own lackluster record on adopting renewables?
鈥淲e鈥檙e proud our innovative work is being showcased but Hawaii is the true star,鈥 the company said in a statement. 鈥淭he ad makes the point that our islands are places of remarkable beauty on the front line of climate change and that we鈥檙e the only state to set a 100 percent renewable energy goal.鈥
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About the Author
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Stewart Yerton is the senior business writer for 天美视频. You can reach him at syerton@civilbeat.org.