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�ճ����ideological differences��couldn’t be more stark in the two races for seats on the ��Board of Trustees.

They feature incumbents who believe OHA is doing a good job and two well-known challengers who argue very much the opposite. One even��heads an organization that��has sued to stop OHA-funded efforts to create a Native Hawaiian governing entity.

The question is, how many voters will care enough to mark their ballots in the races?

More than 40 percent of��voters in the Aug. 13 primary — more than 100,000 people — chose��not to select a candidate for either the Hawaii Island or��at-large seats on the OHA board.

Hawaii’s voter turnout is abysmal enough, but it’s far worse for OHA. And it’s not a new problem.

For example, while OHA races are the only statewide elections in Hawaii besides governor, lieutenant governor and U.S. senator, far many more primary voters cast ballots in the Senate race��even though Democrat incumbent Brian Schatz was a prohibitive favorite.

“If you surveyed��what people know about OHA, it would be an F grade.” — Neal Milner, political analyst

So, how to improve turnout in OHA elections?��Advertise, advertise, advertise.

That’s the strategy of the four candidates who��did best in the primary but did not get more than 50 percent of the vote, thus forcing the general election runoffs.

Hawaii Island trustee Robert Lindsey Jr., OHA’s board chair, and challenger Mililani Trask are raising and spending thousands of dollars in their attempts to prevail Nov. 8.

Trask gave��Lindsey a political wake-up call by edging him by 3,200 votes in the primary.��Craig (Bo) Kahui, the other candidate, picked up 21,000 votes in a race that saw 150,000 people vote.

In the at-large contest, longtime incumbent Haunani Apoliona, a former OHA chair, received twice as many votes as the second-place finisher, Kelii Akina, or about 61,000 votes to 32,000. But five other candidates drew a combined��55,000 votes.

Akina and Apoliona each hope those others votes will go their way this time. And all four candidates would love to convince the 100,000-plus voters who skipped the OHA races in the primary to reconsider this time around.

Voters Don’t Have Their ‘Cues’

Neal Milner, emeritus professor of political science at the University of Hawaii Manoa, said few voters pay attention to OHA races��because they��don’t have the usual “cues” they depend on to make their choices.

If a voter is a Republican, for example, and a Republican is running, the voter will likely go ahead and choose that person even if they don’t know much about the race. But the OHA seats are nonpartisan.

Another cue comes from social groups, including friends and family. But the OHA races��may well be unfamiliar to everyone in those groups.

“I can’t remember having one conversation about OHA with my friends,” said Milner.

Other reasons, he said, are��that many voters have no connection to OHA, even��though a significant��percentage of the state��population is Native Hawaiian or related to Hawaiians.

“If you surveyed��what people know about OHA, it would be an F grade,” he said.

There is also a sense, as Milner put it, that OHA races “are none of my business.”

He said he disagreed with the 2000 U.S. Supreme Court decision that determined��non-Hawaiians could vote in OHA races. Another court case, , allowed non-Hawaiians to run for OHA seats.

For those who do bother to vote in OHA races, name recognition is a “huge factor,” said Milner.

Apoliona, a former OHA chair, has been in office since 1996 while Lindsey has served since 2007.

But Trask is a former trustee and a prominent figure��for her work in Hawaiian independence and geothermal development.

Akina leads the , and has been in the news frequently for his legal challenges to the OHA-funded Nai Aupuni process on Hawaiian self-governance as well as public advocacy for libertarian and conservative causes.

In spite of the voter��apathy, there is a feeling that these two races are sparking some interest.

“The fact that Mililani Trask and I are well-known advocates and watchdogs has raised the level of interest in the OHA race and has countered the usual feeling nothing will ever change,” said Akina.

Explaining The Blank Ballots

Akina said a significant reason for so many blank ballots in OHA elections is that few Hawaiians and non-Hawaiians “realize how much OHA affects everyone’s lives. When people realize the potential negative and positive impacts OHA can have on everyone, they get motivated to vote.”

OHA is a quasi-governmental agency with a��mission to improve the lives of Native Hawaiians. OHA’s areas of concentration are health, education, culture, preservation of land and water, achieving economic self-sustainability and governance.

In recent years OHA more than $800,000 in scholarships to Native Hawaiian students going to college,��more than $34 million in loans to help Native Hawaiians start businesses and improve homes, and��$16 million to organizations aiding Hawaiians��such as the .

Trask said so many ballots are left blank because many non-Hawaiians don’t know they can vote “and because voters are used to fair representation in our existing procedures. This is not the case with OHA. In all other races, the voters vote for those who represent their interest. Kauai voters vote for Kauai representatives in the Senate and House. This would provide for true democratic representation and accountability.”

The outsize population of Oahu also skewers election outcomes.

“In the case of the OHA races,��these democratic processes were discarded in order to allow Oahu voters to control every seat on the OHA Board of Trustees,” said Trask. “Oahu voters determine who will represent Molokai, Lanai, Maui, Hawaii and Kauai. The same people get in every election��year, by providing program services, grants, et cetera, to Oahu��projects and people.”

Trask, a former OHA trustee herself, said there is��“a lack of accountability” among OHA trustees, something��she blames on the failure to pass legislation to initiate��reforms.

‘Aloha, I’m Akina. Kelii Akina.’

To raise their profile, the OHA candidates are trying a mix of traditional advertising — TV, radio, campaign signs, sign waving — with social media, especially Facebook.

Akina is airing a campaign jingle on radio stations. The candidate introduces himself as if he’s James Bond:

The campaign advertisement closes��with a��chorus of “Akina, Akina, Akina for all! Akina!”

You can listen to the jingle here:

It’s��one of two that Akina has paid to air on local radio stations. He��spent almost��$28,000 on his campaign through the primary, according to his latest spending reports filed with the state.

Nearly $7,000 of it went to several��radio stations in the days leading up to the Aug. 13 election. Another $200 paid for the jingles themselves.

Akina’s opponent,��Apoliona, is also trying to elevate��her profile and solidify her support. She��has raised and spent nearly as much as Akina, much of it for advertising.

Trask spent $4,600 on��her primary race, with most of it going for Facebook ads and signs, decals and shipping fees. Her ��former congresswoman Colleen Hanabusa, Princess Abigail Kawananakoa and Bo Kahui, the third-place finisher in the primary.

In addition to the jingles, Akina has been visiting Rotary Clubs, Hawaiian Homesteaders, church groups, neighborhood boards, coffee gatherings in homes and businesses groups. He said all that has helped his campaign put together a “grassroots network” via email and friend-to-friend contacts.

Apoliona said she’s relying a lot on “traditional advertising” to reach voters. That includes green and white “Apoliona for OHA” yard signs and bumper stickers, but also rack and business cards.

She has also purchased ad space in and , OHA’s own newspaper, and accepted “free media” opportunities via and candidate questionnaires sponsored by the and local media outlets (including Civil Beat and Kai Wai Ola).

“On top of all that, I have been using radio and TV ads to reach voters on all islands,” she said. “To find votes for my campaign, I have also been using my website and a 30-second video, which reassures faith in my ability to make a difference.”

But Apoliona added that her campaign is “largely being driven” by social media like Facebook “to share vignettes, endorsements and other information with thousands of supporters.”

Lindsey,��Trask’s opponent, is getting help in radio ads from��former Gov. John Waihee and OHA colleagues Dan Ahuna and Peter Apo. He also launched his first-ever website��() and picked up endorsements from��the Hawaii Carpenters Union and United Public Workers, which can translate into manpower when it comes to sign-waving.

Lindsey says all the recent activity has encouraged his campaign “to get across messages that validate my commitment to acting with integrity, civility and in the interest of OHA.”

Lindsey, who outspent Trask by 2-to-1 in the primary (primarily on print ads), has since held a campaign fundraiser (asking up to $500 at the Pacific Club on Aug. 31) and paid for a television commercial (one that reminds viewers that OHA is a large and wealthy landowner, and that Lindsey has the support of two major Hawaiian leaders).

Lindsey also has the endorsement of��U.S. Sen. Brian Schatz, while the��Hawaii Republican Party has encouraged its members to back Akina in his race against Apoliona.

Trask seems emboldened��by her primary win, and she says her campaign strategy “is to work with everyone, Hawaiians and non-Hawaiians.”

She says that she and Akina are raising questions about “real issues” such as OHA trustees’ expenses, including for international travel, as well as lack of transparency and possible violations of state ethics and sunshine laws.

“Check the blogs to see what the issues are,” she said. “The people are discussing the real issues. You won’t find them in the media, that’s for sure.”

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