HPR Ends Pledge Drive
The station, which fell $64,000 short of its goal of collecting $936,000, will return to the air in the coming weeks to raise the remainder.
concluded its on-air pledge drive at 6 p.m. Friday, having raised $872,162.
But the station will have return to the air soon to raise the remaining $64,000 to meet its original $936,000 goal for the campaign.
“This will give us occasion to more fully celebrate with our listeners the actual completion of the East Hawaii project and the long-held dream of coverage across the Hawaiian islands,” said HPR President and General Manager José A. Fajardo.
We did it! ?✨ A huge thank you to the thousands of people who pledged their support for t…
— Molly Solomon (@solomonout)
In past drives that did not met fundraising goals on the tenth and final day, HPR has either continued into an 11th day on Saturdays or suspended it and returned the following week.
This year’s approach is a departure.
HPR said there were two distinctions to this fall’s drive:
- The third and final presidential debate fell on the eighth day of the drive, and the station suspended its on-air appeals for three hours on both of its programming streams in order to carry the NPR broadcast and post-debate analysis.
- On the final day of the drive, HPR received word from the FCC that its East Hawaii HPR-2 transmitter (KAHU 91.3) was approved, making possible the completion of the station’s two-stream statewide network.
HPR is a private nonprofit that broadcasts classical, jazz and international music as well as news and informational programming.
Civil Beat is a media partner with HPR.
