Hawaii may be growing into a “Startup Paradise” for new ideas and early-stage companies, but many entrepreneurs know that growing up often means moving to the West Coast.
For聽Scott Mercer, the founder and CEO of electric vehicle聽charging firm , that meant moving聽to San Francisco when he had to raise venture capital in the beginning of 2014.
鈥淲hen I founded Volta, the idea was to use our Hawaii roots as a petri dish to test whether the business model would work,鈥 he explained. 鈥淗awaii was small enough that we could build a network with our own funding, yet it was at the forward edge of the adoption of electric cars.鈥
Many entrepreneurs from Hawaii have taken聽a similar path. As two experts on startups explained to Civil Geeks earlier this month, moving away from Hawaii is almost inevitable for these companies. The state is simply too small of a market to give all startups everything they need to grow. But it offers a lot to those just getting started.
After that column ran, Luke Tucker, a venture associate at Sultan Ventures,聽聽in a blog post about whether companies should move from smaller communities like Honolulu to a 鈥渂onafide tech hub鈥 like San Francisco.
鈥淢y advice,鈥 Tucker wrote, 鈥淭o start, stay home. To scale, move to the hub.鈥
Tales from the Other Side
That was true for Volta, the electric vehicle charging company.
鈥淰olta didn’t move so much as expand,鈥 said聽Mercer.
He noted that Volta built its first two charging stations in a two-car garage using money he saved while working as a mechanic. Once the company聽proved charging stations could be lucrative advertising platforms, it聽started building a team in California in 2013.
鈥淲e are running our network in Hawaii, and growing it, but our ambitions didn’t end with Hawaii,鈥 he said. 鈥淭hey won’t end with California either.鈥
鈥淭he vast majority of startups in Silicon Valley have founders that grew up elsewhere.鈥 —聽Hoala Greevy of Paubox
But not all growing startups spent time growing their business in the Hawaii market first.
鈥淭he plan to move was both inevitable and necessary,鈥 said Hoala Greevy, founder of enterprise security startup and McKinley High School graduate. 鈥淲e got the major bugs in Paubox fixed in January 2015, and I moved to San Francisco the next month.鈥
Greevy, like other founders, knew the money the company needed for rapid growth was concentrated on the West Coast.
鈥淎s we prepared to raise our latest round of funding, we learned early in the process that investors prefer to get to know the team over an extended duration, and to see what they can accomplish with existing resources,鈥 said Brandon Bennett, co-founder of retail personalization platform . 鈥淎s this happens, the investment discussion flows more naturally.鈥
In addition to investors, startups need customers, and there is a聽bigger聽supply of clients and buyers outside Hawaii.
鈥淚 think it’s important for startups to have national, eventually international, ambition,鈥 Mercer added. 鈥淎s long as a company has that potential, it should do well.鈥
Hawaii Calls
Once settled in San Francisco, Hawaii startups are finding a receptive but sometimes skeptical audience.
鈥淚 get the sense that geography is quickly becoming less of a factor in the eyes of investors and entrepreneurs — rather than where they鈥檙e based, startups are being increasingly judged by their merits alone,鈥 Bennett said. 鈥淚n this sense, startups in Hawaii are perceived in the same way as startups from any other city.鈥
鈥淸We are treated] just like every other startup, no special treatment,鈥 Greevy said. 鈥淚f you haven’t had an exit or graduated from Stanford or an Ivy League school, you have to work even harder for validation.鈥
Founders聽who move to California from Hawaii may not be so out of place, though.
鈥淭he vast majority of startups in Silicon Valley have founders that grew up elsewhere,鈥 Greevy noted. 鈥淚 wouldn’t take it personally.鈥
And despite some tough questions from potential investors, many Hawaii startups are finding success, even as small fish in a very big pond.
AreaMetrics has raised about $2.5 million and is well on its way to meeting its growth milestones for the year, Bennett said. Meanwhile, the company is developing a new suite of products for big-box retailers to forge stronger connections with customers — products that are already being tested in some top-tier stores.
Volta charging stations can now be found in Hawaii, San Francisco, Los Angeles, San Diego, Phoenix and Chicago. The company said聽it has powered more than 6.7 million electric free miles (and displaced over 250,000 gallons of gas). Volta recently announced plans to deploy 600 free public charging stations over the next 12 months.
Paubox was recently , the first Native Hawaiian-founded company to enter the program. Greevy said his company already has over 350 customers spread across 44 states plus Guam, generating 24 percent month-over-month revenue growth in 2016 alone.
So should local entrepreneurs relocate?
鈥淚t can be tough,鈥 Mercer said. 鈥淚 think startups should locate close to their most valuable resource. … Some companies need to be within a certain talent pool or capital pool or have access to cheap trave, or to special manufacturing.鈥
But Hawaii is a great launching pad, he added.
鈥淚 sell entrepreneurs on Hawaii as a petri dish, a welcoming place to test ideas with great potential,鈥 he said. 鈥淎 truly great idea should spread, but they can — and should — start from Hawaii.鈥
This is part two of a two-part column on opportunities for Hawaii entrepreneurs and startups outside the islands. Read the first part here.
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About the Author
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Ryan Ozawa is a life-long geek, avid media maker, and community builder focused on the Hawaii tech and innovation scene. He is the communications director for local tech firm Hawaii Information Service, a former newspaper editor, and proud husband and dad of three. He is a co-host of on Hawaii Public Radio. You can follow him on Twitter at