Psst, let me tell you a little secret about journalism: Anonymous sources rarely are used for your benefit.
Most often, they are a way for the source to wangle political cover for public sniping.聽While sometimes that aligns with civic interests, most of the time it is a sequoia-sized indicator of sloppy journalism, through which both the journalist and the public are being manipulated.
There are exceptions, of course, for crime victims, kids and whistleblowers. Think about arguably the most famous use of an anonymous source in journalism鈥檚 history: . When FBI agent聽 a few years ago, journalism historians finally could connect the behind-the-scenes network that guided Bob Woodward and Carl Bernstein through their stories that toppled President Richard Nixon.
What has been lost in the lore about Deep Throat, though, is that his contributions primarily were 鈥渄eep background鈥 guidance and encouragement, as Bernstein noted, and that Felt mostly just confirmed information gathered from other sources.
Three decades later, anonymous sources have mutated and proliferated like noxious weeds, and have become primary sources throughout our news, nationally and locally.
You should care, because that increasing reliance on anonymity strips you of your opportunity, as an engaged reader/viewer, to assess the source as believable or not.
Critically, it prevents you from examining the motivations that source might have for聽sharing and shaping the released information.
When the source is anonymous, you have to blindly accept that this person is a benevolent contributor to democratic discourse, acting for the public good. Generally, that is a risky assumption.
Let鈥檚 look at a recent national example.
“People Familiar With …”
A few weeks ago, The Washington Post as a U.S. Supreme Court nominee. The initial story used as its primary sources
What do we know about these sources (and their reasons for seeking anonymity)? Not much.
Why are these identities being cloaked? That鈥檚 not made clear.
Why does that matter? Because without knowing who they are, and why they are spreading this material, we cannot judge the validity of the information or their purpose in releasing it.
Does using such sources align with journalistic ethics? Let鈥檚 examine, using industry standards.
The provides the foundational . It states that a journalist should: 鈥 The public is entitled to as much information as possible to judge the reliability and motivations of sources.鈥 It instructs reporters to: who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere. Explain why anonymity was granted.”
Other industry codes offer similar instruction. The American Society of News Editor鈥檚 maintains 鈥淯nless there is clear and pressing need to maintain confidences, sources of information should be identified.鈥 The Associated Press Managing Editors鈥 supports the idea that 鈥渨hen it is necessary to protect the confidentiality of a source, the reason should be explained.鈥
While the underlings sent out to disperse this information about Sandoval could have their careers altered by this act, of course, it does not seem like a case worthy of granting the most powerful protection journalists offer to their sources. These people seem more like operatives than whistleblowers. Worst case here, if there is no other way to confirm this story than through these confidential sources, the public waits a few weeks until a nominee emerges. Until then, this 鈥渘ews鈥 is simply speculation.
Why Anonymous?
The Washington Post, in this case, does not provide any significant information about the sources, nor does it explain why the sources were allowed to be anonymous. That dynamic led other media organizations, such as and , to speculate about this 鈥渟coop鈥 really being a political maneuver, aided by willing journalists, meant to troll the Republican Party and put its members on the defensive.
A day after this story emerged, , without any significant corroboration that he was being seriously considered by the Obama administration or had any particular process from which to 鈥渨ithdraw鈥 his name.
Without knowing who the sources are, and why they are spreading this material, we cannot judge the validity of the information or their purpose in releasing it.
In retrospect, this story boosted The Washington Post, filling its pages and web sites, and giving it a burst of attention from other media. It helped the Democratic Party put Republicans on edge.
But how did the readers really benefit? That鈥檚 not clear. So in this case, I say the anonymity was unwarranted.
The New York Times, to its credit, appears to be concerned about a surge in this type of shoddy journalism, within its pages and beyond. The Times reportedly is for using anonymous sources, seemingly in response to abuses of the privilege, its Public Editor Margaret Sullivan, who, coincidentally, left last month to work for The Washington Post.
At the local level, such abuses of anonymity show up in many venues and have differing effects, some of which I will cover in next week鈥檚 column.
In the meantime, I recommend you stay alert and act as a sentry for stories slipping by with anonymous sources. Sometimes, those will be used appropriately, and sometimes not.
If you see one, share it with me, and I鈥檒l analyze its use and try to determine its聽appropriateness, in a similar process to the examples I’ll provide as illustrations next week.
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About the Author
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Brett Oppegaard has a doctorate degree in technical communication and rhetoric. He studies journalism and media forms as an associate professor at the University of Hawaii Manoa, in the School of Communications. He also has worked for many years in the journalism industry. Comment below or email Brett at brett.oppegaard@gmail.com.
Reader Rep is a media criticism and commentary column that is independent from Civil Beat鈥檚 editorial staff and does not necessarily reflect the views or opinions of Civil Beat.