鈥淟iving in Hawaii sounds like a dream,鈥 the male narrator begins, as rapid-fire images聽of a color-saturated, hyperactive outdoor Hawaii flood the TV screen.

A light ukulele reggae tune revs up. 鈥淏ut in fact, it鈥檚 a reality for over a million people that call this place home.鈥

And so begins another half-hour episode of the hit cable TV show 鈥淗awaii Life.鈥 Airing on HGTV and now in its fifth year, the show鈥檚 95 half-hour episodes air on the cable channel at all hours, sometimes in marathon blocks. Twenty-six new episodes are in the works.

But the “reality” sold on this show avoids the actuality of life in Hawaii to pitch an enticing chimera.

The web site for HGTV’s show “Hawaii Life” sells the dream of home ownership in Hawaii. Screen shot

鈥淭he range of properties in Hawaii is huge,鈥 the narrator continues in his bro voice, 鈥渇rom $5,000 for a plot of lava rock, to $500,000 homes, to $5 million dream houses and estates.鈥

A montage of luscious Hawaii residences 鈥 colorful shacks, nicely gardened if simple three-bedroom houses, giant beach-side pavilion houses 鈥 illustrates the inventory.

The intro includes quick cut-aways to the episode鈥檚 agent and buyer: a tanned Big Island realtor (鈥淭a da! This is your new backyard!鈥 she exclaims, showing off a stretch of lava-paved South Kohala seashore) and an ecstatic California client (鈥淟ook at the bananas, right in the yard!鈥)

The narrator again: 鈥淚t鈥檚 the home, it鈥檚 the place you live, it鈥檚 the lifestyle 鈥βThis is Hawaii life!鈥

Recent episode teasers on the HGTV website include, for example: 鈥淢ontana Parents of Six Downsize for Cooler Lifestyle on Kauai,鈥 or 鈥淐hicagoan and His Dog Leave Behind Snow for Surf and Sun on Oahu,鈥 or 鈥淢other and Daughter Ditch Heat in Houston for New Life On Kauai.鈥 (Regarding the Houston duo, copy explains that 鈥淟isa has visited every state and even spent time in Guatemala, where Jacquilin was born, but the two have always felt that Hawaii was their home.鈥)

HGTV 聽“wants to get the viewer to relate Hawaii real estate prices to their home market, and think, 鈥榃ow, it鈥檚 totally reasonable to own a home in Hawaii.鈥欌 — Matt Beall, co-owner, Hawaii Life Real Estate

Call it “House Hunters in Paradise,” or call it 鈥淲hatever Happened to Hawaii鈥檚 Middle-Class Housing Stock?鈥 This reality show鈥檚 bottom line: 鈥淵ou don鈥檛 have to be rich to live in Hawaii, you just have to want it badly enough.鈥

By the second season, 22 million viewers had watched the show, according to Matt Beall, co-owner and principal broker of Hawaii Life Real Estate, whose brokers and clients do everything on the show but cast, film and edit it. Furthermore, HGTV decided the firm鈥檚 name fit the show to a T: 鈥淗awaii Life.鈥

With 204 brokers on the聽four biggest islands, Hawaii Life is one of the newest and biggest real estate firms in the state, born out the wreckage of the 2007 recession on Kauai.

In a phone interview, Beall, one of the three founding partners, related how HGTV and New York-based production company Left/Right contacted the partners in 2011 about doing a tropically based, lifestyle version of the hit show 鈥淗ouse Hunters.鈥

The shows share the same addictive format: A realtor shows a client three houses of middling size and cost. The drama lies in which house the client chooses. It鈥檚 a guessing game for viewers 鈥 wherein the tension, such as it is, is found in comparing their own taste, their choices of countertops and backyards, with the buyer鈥檚 final decision 鈥 neatly tied up in 22 minutes. Reportedly, First Lady Michelle Obama watches HGTV to unwind, so does Sasha.

鈥淗awaii Life鈥 has been such a hit that now HGTV also offers up 鈥淚sland Life,鈥 鈥淐aribbean Life鈥 and 鈥淢exican Life.鈥

I ask Beall about the clear differences between aspirational, real-estate fantasy websites like Curbed and TV shows like鈥淟ifestyles of the Rich and Famous,鈥 and his show, in which the houses aren鈥檛 estates, and prices generally hover between $300,000 and around $1 million.

鈥淵eah,鈥 Beall says, “(HGTV) wants to get the viewer to relate Hawaii real estate to their home market, and think, 鈥榃ow, it鈥檚 totally reasonable to own a home in Hawaii.鈥欌

Any concern that a show like his is driving up prices, or that out-of-state clients like his are outbidding local buyers?

鈥淣o more than any other time in the market,鈥 Beall says equably. 鈥淭he show isn鈥檛 making people buy or sell real estate 鈥 the demand is already there.鈥

He explains how the show works: a client and a broker meet, look at houses; a house gets sold.聽It鈥檚 usually then, he says, that the Hawaii Life realtor will ask the buyer if he/she/they would like to be cast in a segment of the show.

If the buyer says yes, the story of the sale is compressed and re-created on film within the strict format of three houses looked at and one chosen. This is called, in reality TV parlance, a 鈥渂ack-tell,鈥 Beall said.

鈥淭hat鈥檚 the point about doing back-tell stories,鈥 the realtor says. 鈥淭he trades are happening. The real estate is going. It literally is what it is, and the show鈥檚 just telling the story.鈥

This reality show鈥檚 bottom line: 鈥淵ou don鈥檛 have to be rich to live in Hawaii, you just have to want it badly enough.鈥

The story whose intro I detailed at the top of the column involves a California couple with two children who settle on a $700,000, two-story, three-bedroom house in South Kohala, at Puako, just across Puako beach road from a shoreline access path.

鈥淭he Big Island has great, great ocean sports, good surf spots,鈥 the husband explains.

He鈥檚 a thirtysomething聽tech guy who can work remotely. 鈥淚t鈥檚 what we鈥檙e into, pretty much 鈥 the ocean and outdoors.鈥

Nearly every house hunter on 鈥淗awaii Life鈥 is 鈥渋nto鈥 the outdoor lifestyle (with the exception of occasional local house hunters, usually on Oahu, who are moving up from renting, or living at their parents, to owning).

A Canadian couple from Calgary with two kids, also looking on the Big Island, explains they snorkel quite a bit. The wife, a nurse, says she鈥檚 鈥渆xcited to live the outdoor life that Hawaii offers.鈥

After looking in Waikoloa, they chose a house in green Waimea with a big yard for gardening, asking price $630,000.

The carpets need replacing, and there鈥檚 noise from the highway, but 鈥渢his house accomplishes many of our Hawaii goals,鈥 the husband says.

Adds his wife, 鈥淭his house would really allow us to really enjoy the Hawaii lifestyle we moved here for.鈥

We hear little talk about traffic, or the cost of living, or schooling, much less community and the ties that bind modern Hawaii society. I guess they鈥檒l find out about those things by themselves. For now, it鈥檚 all bliss and entertainment and fantasy, as far as 鈥淗awaii Life鈥檚鈥 producers in New York are concerned.

I ask Beall if he thinks there鈥檚 a trend of mainlanders moving to Hawaii.

鈥淭he reality is that there鈥檚 a lot of ownership in Hawaii from foreign nationals and the continental U.S.,鈥 he answers. 鈥淭o say that it鈥檚 increased, I don鈥檛 think that鈥檚 accurate. I think it鈥檚 just 鈥 if the market鈥檚 moving, it goes in that direction.鈥

Still, I can鈥檛 help but think that a show like 鈥淗awaii Life,鈥 capturing the attention of millions of eyeballs around the world, on a near-constant loop, makes home ownership more difficult for struggling kamaaina families.

贬骋罢痴鈥檚 sounds like it鈥檚 on a evangelical crusade to sell escapist dreams to viewers. Hawaii Life brokers, the online copy explains, 鈥渁re unlikely real estate moguls, people who themselves have made the leap to the life in Hawaii, as they call it, and who want to see that others can enjoy it too.

鈥淭his half-hour real estate series will follow the firm’s endless stream of clients who are abandoning their 9 to 5 lives in Anywhere, U.S.A., to take hold of a Hawaii Life.鈥

Displacement from middle-class housing ensues, and Hawaii becomes a vacuous lifestyle for strangers. Someday soon, the whole state may be like New York City, where finding an actual New Yorker in Manhattan is a fool鈥檚 game.

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