So I鈥檓 looking for a new desk. I want . And then I notice that small, ominous (for Hawaii residents) gray print saying, 鈥渟hipping restrictions apply.鈥

Of course they do. And of course that means that they don鈥檛 ship to Hawaii, nor does any other merchant who carries the desk in question.

Sure, I could use a service like , whose tagline is, 鈥淲e’ve got you covered when you shop online and options say 鈥*except Alaska & Hawaii.鈥欌 But then I鈥檓 paying to ship a desk to their California offices and then to Hawaii.

I know I鈥檓 not alone here, but everytime this happens, all I think is that there has to be a better way. Well, first I think, 鈥淗awaii is part of the United States, people!鈥 But then I think that there has to be a better way.

Opendesk creates digital furniture designs that it then serves up to a global network of woodworkers. Courtesy of Opendesk

It鈥檚 2016. I remember learning about 3D printers in the early ’90s (聽in the early ’80s). CNC machines, which stands for 鈥渃omputer numerical control,鈥 have been machining tools and parts based on computer-based designs since World War II. So when I stumbled across , I thought all my shipping prayers had been answered.

In today鈥檚 economy, many things are happening. Generic, mass market products and services are on their way out. The idea of 鈥鈥 has been around for more than 15 years. a $300 3D printer for children. And Amazon not only offers free same-day delivery, it聽offers聽 in a few cities.

Basically, if you want it, you seem be able to get it. Almost immediately. Unless you live in Hawaii.

So back to my desk, and back to Opendesk. Why can鈥檛 my desk be 3D printed in my garage? Well, lucky for us, it kinda can.

It鈥檚 like the replicator on “Star Trek,” where Captain Kirk just says 鈥淩omulan ale鈥 and it appears. And it just might help Hawaii residents get near-instant and near-free delivery on everything from desks to car parts to whatever.

Opendesk, based in London, creates digital furniture designs which it聽then serves up to a global network of woodworkers. Those woodworkers, with little more than a CNC mill and some sheets of plywood, can fabricate scores of products anywhere. The only shipping required is the digital design file and the raw materials. Since email is basically free and plywood is virtually everywhere, problem solved.

In an email exchange with Jonathan Steiner, creative director and co-founder of Opendesk, he explains its聽mission:

鈥淚t鈥檚 about connecting you to independent manufacturing workshops around the world, to produce furniture as close as possible to where it’s needed. Our furniture 鈥 digital designs hosted on behalf of a growing group of designers 鈥 is available to be downloaded freely under creative commons licenses to make yourself, if you have the tools.鈥

So I press for more details about Opendesk鈥檚 commitment to our particular, admittedly First World, predicament here in remote Hawaii, what with our high shipping costs. Steiner responds, 鈥淚 can鈥檛 say that we specifically thought about Opendesk as a solution to reaching people in remote locations 鈥 but that鈥檚 a nice consequence of the distributed manufacturing model!鈥

Indeed it is. And lucky for me (OK, us), Opendesk lists Wailuku-based as a partner. So I select the , typed in my zip code, and wait for Maui Millwerx to call to tell me that my desk is on its way. Unfortunately, when I call them the next day, they say that they hadn鈥檛 received my order.

鈥淲e signed up on Opendesk a few years ago and have yet to get an order,鈥 says Jeremy Georgelos, owner of Maui Millwerx.

Hmph. So much for technology.

But even with this slight hiccup, you have to think that this model 鈥 where the intellectual property is traded digitally and the raw materials are sourced locally 鈥 will become widespread. It鈥檚 like the replicator on “Star Trek,” where Captain Kirk just says 鈥淩omulan ale鈥 and it appears. And it just might help Hawaii residents get near-instant and near-free delivery on everything from desks to car parts to whatever.

Georgelos, who also builds and sells the CNC and other wood- and metalworking machines that will fabricate these products, does think that it will eventually catch on.

鈥淪omething like Opendesk is great, but it鈥檚 a tough market here. People either want inexpensive or expensive furniture. There鈥檚 not much in that middle market. But part of the problem probably is that not many people know about things like Opendesk. Once it does catch on, we鈥檙e here and we鈥檇 be happy to build people whatever they want.鈥

Opendesk hopes to be at the center of this eventual on-demand product revolution.

鈥淲e believe the 21st century 鈥 through the enabling technologies at our disposal 鈥 is about more local, human and social transactions,鈥 says Steiner. 鈥淣o more 鈥榦ne size fits all鈥 but rather a personal, customized level of service that benefits everyone in the supply chain, from the local economy of the local maker to the designer and, ultimately of course, to the customer.鈥

As long as I can get the desk I want, I鈥檓 behind it 100 percent.

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About the Author

  • Jason Rushin
    Jason Rushin has nearly 20 years of experience in software marketing, consulting, and engineering, and currently works as a marketing consultant for high tech clients, both locally and in Silicon Valley. Prior to relocating to Hawaii in 2010, he led marketing at several Silicon Valley software startups. Once in Hawaii, he launched and subsequently sold his own startup, and has been an active supporter of Hawaii鈥檚 small-but-growing startup ecosystem. Jason holds a BS in Mechanical Engineering from University of Pittsburgh at Johnstown and an MBA from Carnegie Mellon University.