Hawaii is slowly moving out of what I call the Dark Ages of Bread.
Dan Wetter also senses this movement. And he knows bread as an听associate professor at Kapiolani Community College鈥檚 culinary arts听program, where he鈥檚 taught pastry and bread making for 16 years.
Wetter says the customer base in the islands is becoming better听educated after tasting freshly made artisan breads now available in听more local bakeries and at farmers鈥 markets.
鈥淎verage people are starting to say 鈥楬ey, I want to try this.鈥 They are听starting to ask for different kinds of bread.
鈥淲hat鈥檚 happening with bread here is similar to what is going on in the听rest of the country,鈥 says Wetter. 鈥淧eople are more careful about what鈥檚听in their food.鈥
He adds: 鈥淯p until the ’60s, ’70s and ’80s, bakeries in Hawaii were听banging out mostly pans of white bread and soft rolls. The notion then听was it was hard to find good bread in Hawaii.听But that鈥檚 changing.鈥
Wetter says听 鈥淚t鈥檚 exciting because now we are turning back to some听of the most ancient ways of making breads, using grains that were听ground into flour thousands of years ago, and leavening agents like sour听dough employed from the earliest days of baking.听Bread making is听evolving back to its roots.鈥
The most recent breakthrough is that it is now possible for the first听time in Hawaii to buy freshly locally baked organic bread.
La Tour Bakehouse on Nimitz Highway recently became the first听bakery in the state to become certified by the U.S. Department of听Agriculture as 鈥淯SDA Organic.鈥
La Tour鈥檚 organic line is made in a separate section of the huge听bakery in the former Weyerhaeuser building. Executive Pastry Chef听Rodney Weddle says the company is creating bread with premium organic听flour from Central Milling in Logan, Utah, which he says is the mill of听choice for high-end bakeries across the U.S.
La Tour has also created an Organic 100% Sprouted Multigrain听Bread 鈥 the first locally baked, certified organic, sprouted bread, sold听commercially in the state.
Sprouted bread is made of grains that have been soaked in water in听a highly controlled environment until they begin to grow a green sprout;听when the grains sprout, they are mixed together and ground into a meal,听which becomes the basis for the bread.
Food scientists say sprouted grain bread is an easier-to-digest, low in听glycemic products and offers more nutrients than traditionally refined听flours.
Thanh Quoc Lam, the owner of La Tour, says he keeps a loaf of the听organic, sprouted bread in his car, which he eats by the slice when he is听out on the road and gets hungry.听I agree. This particular sprouted bread听is so tasty I also eat it out of the bag with nothing on it.
鈥淲hat鈥檚 happening with bread here is similar to what is going on in the听rest of the country. People are more careful about what鈥檚听in their food.鈥 鈥Dan Wetter,听Kapiolani Community College
Many of you already know Lam as the founder of听贬补飞补颈颈鈥檚听 Ba-Le sandwich shops.
Whole Foods and Costco will begin selling La Tour鈥檚 organic, sprouted听bread early next year.听La Tour currently sells 100 percent sprouted wheat at听many Oahu farmers鈥 markets. Whole Foods is selling five other items in听La Tour鈥檚 organic line, including nine-grain bread, organic light rye,听whole wheat, organic sourdough and organic rustic baguettes.
The movement in Hawaii toward more locally baked and organic听bread plays well into the way 听across the听country.
When I walk through Whole Foods in Kahala, I wonder if the health听nut customers know that except for the organic loaves from La Tour all听the rest of the sliced organic and gluten-free bread on the shelves is听baked on the mainland, where it has been frozen before it鈥檚 shipped听here.听This includes well-known organic brands such as Food for Life鈥檚听Ezekiel 4:9 Sprouted Grain Bread and Dave鈥檚 Killer Breads.
Consider the carbon footprint to transport the previously frozen听loaves from thousands of miles away.
About half of all the bread sold in Hawaii supermarkets, both organic听and non-organic, is mainland-baked and frozen before it is thawed out听in warehouses here and put in trucks for delivery to retail stores.
Among the brands of previously frozen breads sold here are Oroweat,听Sara Lee, King鈥檚 Hawaiian Bread and Milton鈥檚 Craft Bakers.
Milton鈥檚 Bread on the shelves at Costco has a misleading seal on its听label that says 鈥淏aked Fresh Locally.鈥
Love鈥檚 Bakery Vice President Byron Chong laughs when he says, 鈥淵es, Milton鈥檚 is听baked fresh locally if you mean baked fresh locally in California.鈥
Chad Buck, whose company, Hawaii Foodservice Alliance, distributes听many previously frozen breads from mainland and local bakeries in听Hawaii, says there is nothing wrong with previously frozen loaves.
鈥淭he freezing is simply a way of keeping the bread fresh during听distribution,鈥 says Buck.
Love鈥檚 and the International Longshore and Warehouse Union, which represents 245 Love鈥檚 employees,听have tried twice to get lawmakers to pass a bill to require labeling that听says 鈥減reviously frozen鈥 on all loaves of bread that have been baked and听then frozen.
鈥淭he freezing is simply a way of keeping the bread fresh during听distribution.鈥 鈥 Chad Buck, Hawaii Foodservice Alliance
One bill made it all the way to then-Gov. Linda Lingle鈥檚 desk in 2005,听but she vetoed it.听Another version of the bill failed to get out of听conference committee in 2006.听Still another bill got stalled in the Legislature in 2011. It would have required signs on store shelves to听point out the previously frozen bread.
Mark Tonini, general manager of the Hawaii Foodservice Alliance, said in听an email that lawmakers scrapped the bread听 labeling measures because of a听number of concerns, including the possibility the legislation would听economically听 harm small bakeries听 such as Punaluu Bread on the Big听Island, which freezes its听 bread to make it possible to distribute it more听widely.
Many of 贬补飞补颈颈鈥檚 smaller bakeries pre-freeze their bread prior to听distribution to keep it fresher longer.
Tonini says another concern with the labeling bill was that labeling听would give the wrong idea that the frozen bread is of lesser quality,听while experts such as state Health Department officials testified that there听were no health or quality issues with it.
Chong of Love鈥檚 Bakery say even though previously frozen bread听might be just as healthy as fresh baked bread, there is no comparison in听the taste.
鈥淔resh is fresh,鈥 says Chong. 鈥淚f anyone puts frozen bread head to head听with our fresh baked bread they would be able to tell the difference.听Previously frozen bread is harder to the touch than fresh bread.听Fresh听bread is softer, better on the palate, not dry, and the crust doesn鈥檛听break apart.鈥
Love鈥檚 has been making bread fresh in Hawaii since 1851.听Although听some of Love鈥檚 specialty pastry products are previously frozen, all of its bread loaves are locally baked and never frozen.听Even the loaves Love鈥檚听sends to the neighbor islands are delivered fresh by air freight while听most other local bakeries freeze their baked bread before putting it on听container ships for delivery.
But many of Love鈥檚 breads 鈥 just like baked products from large听industrial bakeries on the mainland and some smaller bakeries here 鈥斕are manufactured with additives, which can include high fructose corn听syrup, dough conditioners such as sodium stearoyl lactylate to make it听easier and faster for machines to process the bread, mono-and听diglycerides to extend shelf life,听 and mold inhibitors such as calcium听propionate.
鈥淚n the heat and high humidity here we need to have preservatives to听prevent mold,鈥 says Chong,
Chong says the preservatives in Love鈥檚 bread have no affect on taste.
No matter how delicious the new locally baked breads are, there will always be a听market in Hawaii for the mainland-type Wonder Breads because they are听less expensive and they have long shelf life.
But baking professor Wetter thinks the chemicals do have an effect.
Wetter says, 鈥淚f you eat clean fresh bread, you can taste the听difference. If you eat breads with preservatives, you will almost always听taste a slight after迟补蝉迟别.鈥
And when it comes to taste, previously frozen bread can also have听issues such as freezer burn.听 I once found freezer burn on a loaf of听Ezekiel鈥檚 organic sprouted bread I refroze to keep fresh. It听tasted like cardboard.
Buck, who distributes many previously frozen breads that have been听baked in Hawaii or shipped in from the mainland, says that taste听preferences seem to be a personal matter:
鈥淎s far as taste goes,听nothing tastes better to me than baking bread at home. That said, the听variety is out there to satisfy a variety of needs including price,听convenience, value, acquired tastes have found that all types have loyal听followings 鈥 whether it be Watanabe bread,听 础苍颈鈥檚,听 Punaluu, Love鈥檚,听Oroweat,听 Dave鈥檚 Killer Bread or Ezekiel.鈥
Some friends I asked about previously frozen bread didn鈥檛 seem to听care if the bread they are buying might have been baked weeks or even听months before they brought it home.
Food writer Martha Cheng says, 鈥淭he bottom line is taste rather than听if the bread is baked locally.听Some previously frozen bread may have a听better taste than fresh locally baked bread. Ultimately it has to do with听迟补蝉迟别.鈥
As I mentioned, if you buy previously frozen bread and then freeze it听again, it can taste drier.听But that does not bother my husband.听He says the drier, stiffer bread makes what he calls 鈥渁 better holder鈥 for the听thick, mayonnaise-filled sandwiches he likes to fry in butter for听breakfast.
I think that鈥檚 the crux of the issue. My husband is accustomed to听eating听 鈥渟tore bought鈥 supermarket breads.听 He views the bread mainly听as a 鈥渉older鈥 for the ingredients he puts in his sandwiches.
For him, bread is to compliment what鈥檚 spread over it, not a food听item to be savored by itself.
In comparison, really good fresh bread made slowly and carefully, can be eaten by itself with nothing on it, not even butter.
But cost has to be kept in mind.听 No matter how delicious the new locally baked breads are, there will always be a听market in Hawaii for the mainland-type Wonder Breads because they are听less expensive and they have long shelf life.
What many wish for now is a way to make it more convenient to buy听locally baked artisan breads.
My friend David DeLuca, the director of publishing at Bess Press, says,听鈥淭he bread scene here could use a jolt. A lot is happening with high-end听bread here, but more of it needs to be made available to the public.”
鈥淭he bread scene here could use a jolt. A lot is happening with high-end听bread here, but more of it needs to be made available to the public.” 鈥 David DeLuca, Bess Press听
DeLuca says caterers, hotels and some restaurants are serving the听new, interesting breads to select audiences but the new 鈥淥ld World鈥澨breads still can be difficult to find in neighborhood markets.
Distribution of the locally baked organic and artesian breads听will soon improve.
Both Love鈥檚 and Hawaii Foodservices Alliance are vying for the听contract to distribute La Tour鈥檚 organic breads to the neighbor islands.
The companies say they can see the wave of the future with听customers demanding less processed food, more local and more organic听products. Chong says next year Love’s will stop using high fructose corn syrup in all its breads.
Food distributor Buck says says his company is building new听distribution facilities on the Big Island and Kauai to support neighbor听islanders who want their own bakeries rather than having to rely on听having so much bread of their bread shipped in.
鈥淭his also decreases the carbon footprint of having to barge or fly the听products over to the neighbor islands from Oahu,鈥 says Buck.
It is a new world of commercial听 baking in Hawaii that is looking to听the past for ways to make fresher, healthier and more delicious bread.
鈥淚t is a slow educational process, but it is exciting,鈥 says Wetter.
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