The three main technology-focused startup accelerators in Hawaii 鈥 Blue Startups, Energy Excelerator and XLR8UH 鈥 have different models, different focuses, and different types of teams entering their programs.
But, startups and their supporters in Hawaii seem to have one thing in common: an unwillingness to accept public criticism.
At the Startup Paradise Demo Day last month at the Sullivan Conference Center in Honolulu, teams from all three programs took the stage to give the community a small taste of the companies they are working with, and, while no actual 鈥渄emos鈥 took place, they did demonstrate the vast differences in their approaches and output.
As I approached this column, my first thought was, 鈥淕ee, I鈥檇 better just say nice things, otherwise more people will hate me.鈥 But, on second thought, I decided to provide my honest opinion.
Every Startup Needs Feedback, Especially Negative
First, let me say that I am incredibly supportive of any entrepreneur who shows intelligence, conviction and energy. I鈥檒l introduce them to everyone I know and I鈥檒l help them in any way I can.
But, in addition to being passionate and relentless about their ideas, startup entrepreneurs must be able to take feedback. Public criticism. Without crying, or saying it鈥檚 unfair, or claiming that it hurts Hawaii鈥檚 startups or gives us a bad name in the mainland tech scene. That鈥檚 an excuse for mediocrity, and it hurts everyone.听
Investors, for sure, but also customers, partners, and even potential employees, are going to look at any budding startup with a critical eye and ask tough questions. Questions like, “Is this a waste of time and money?” “Is the team qualified?” “Is there a market for this?” “What鈥檚 your competitive differentiation?” These questions must be asked 鈥 and answered 鈥 to help the startups improve their pitch and their potential.
One of the most frustrating aspects of the Honolulu startup ecosystem is the inability to publicly provide anything-but-positive feedback on any startup or investment or government entity or related group. If criticism happens, the criticizer is deemed jealous or 鈥渁 hater鈥 or worse. It has turned everyone into a cheerleader for every idea, good or bad. And, by cheering on and showcasing and telling the founders 鈥済reat job鈥 for even the ideas with fundamental flaws or half-baked plans, Hawaii will continue to be seen as just a vacation destination to the mainland startup world.听
The Mbloom fiasco is a great example. And many, including myself, were deemed 鈥渏ealous鈥 and of slinging 鈥溾 in this case, just for . By the way, Mbloom has now ignored repeated requests for an update on its progress, and there鈥檚 no new news on its website or social media pages. Regardless of your take on that situation, it should be okay to ask questions (even if they aren鈥檛 answered).听
My plea to local entrepreneurs is to thicken your skin, ask for honest feedback from everyone you can find, and use your own judgment to determine if it鈥檚 relevant or not. The worst thing we can do is send to Silicon Valley a local team that thinks it’s ready for the big leagues because we鈥檝e sugar-coated our feedback. It鈥檒l look weak and amateurish, and that hurts the entire Startup Paradise brand that everyone is trying so hard to build.
More Accelerators Have More of Our Money
focuses on Internet-based ideas and has of $1.7 million from the State of Hawaii and another $500,000 from the federal government, as well as private investments of around that same amount (since the state requires matching funds). They are currently accepting applications for their fifth session.听
is completely funded by the U.S. Department of Energy and the U.S. Office of Naval Research, and provides grants to energy-focused companies whose technology can benefit Hawaii in one way or another.听
,听an offshoot of the University of Hawaii at Manoa, is funded 鈥渨ith monies to be used towards investing in the commercialization of Hawai鈥榠 IP and startups.鈥 Its听first session recently wrapped up, and it is in the process of choosing teams for its second session.听
Public money being applied to tech entrepreneurs is a great thing to spur innovation, right? The recently had author and UC Berkeley professor as a guest speaker, but missed the irony of touting Startup Paradise鈥檚 tech focus as he spoke about his that, in part, says that governments have had zero luck in trying to select and fund specific industries.
There鈥檚 Room For Improvement
At the Demo Day last month, teams from Blue Startups took the stage first, with , , , , and presenting.听
Tiptop Health intends to provide email marketing software to manage doctor-patient communications. While it’s very early-stage, its presentation was, like most from Blue Startups, light on content (yes, they only have a few minutes, but its teams choose to spend little time on how they鈥檙e going to make money). The pain that they鈥檙e trying to solve is that 鈥渙ne-in-three patients never return to a doctor after the first visit,鈥 and Tiptop Health sees email as the solution. The biggest value that it articulated was helping doctors create 鈥渕essages that patients care about,鈥 which doesn鈥檛 seem very compelling.听
On the other hand, Sagely, which is a spinout from local software firm, , makes software that lets families check on the status of relatives in long-term care facilities. It鈥檚 an interesting idea with lots of potential. Its business model charges the patients鈥 families, which is brilliant, and it has traction with over half of Hawaii鈥檚 assisting living facilities.
XLR8UH only brought two of its teams, and , but did announce that its fall 2014 cohort has already raised over $2 million in total funding. As mentioned in a previous column, XLR8UH has the luxury of working with teams of Ph.Ds who鈥檝e already spent time and money researching, developing, and sometimes, selling their inventions. Omar Sultan, managing partner at XLR8UH, stated that its teams have combined revenues in excess of $100,000, which is fantastic.听
Diagenetix, which developed an in-field appliance that provides real-time DNA results for the agriculture industry, has even graduated beyond Hawaii, recently entering the in New York City. (Moving out of Hawaii, or never being from the state in the first place, is another point of contention as these companies receive state money, but that鈥檚 another story.)听
Energy Excelerator took an entirely different tack at the event, with on-stage interviews of the founders of , , and instead of presentations. And, it also interviewed three interns who work with its portfolio companies.听
The angle worked well, especially since some of Energy Excelerator鈥檚 grantees aren鈥檛 startups, but are well-established concerns. While Pono Home and Shifted Energy are local startups, Stem is based in Silicon Valley and has taken over $55 million in funding, including $27 million last month.
Different Expectations, Because It鈥檚 Public Money
Which brings us to my final point: There aren鈥檛 enough viable startups in Hawaii, so our taxpayer dollars are going to mainland entities. Is that bad, or is it necessary at this stage?听
While XLR8UH is, with its UH affiliation, almost forced to focus on teams that are located here, the other two accelerators aren鈥檛, and can鈥檛. Energy Excelerator鈥檚 mission, however, isn鈥檛 to help Hawaii鈥檚 startup ecosystem, it鈥檚 to address Hawaii鈥檚 energy issues, regardless of where the tech or teams are based. It’s using only federal funds, so that makes sense.
Which leaves Blue Startups, whose founder has and has taken $1.7 million in state taxpayer money to fund that dream. While that鈥檚 a noble goal, even though about how , it鈥檚 clear that even it is having trouble sourcing quality teams from within the state. Of the 10 startups in their fourth cohort, only half are based here. Their fifth cohort should be announced soon, so we鈥檒l see if that changes, or if they are purposefully including so many mainland teams.听
But regardless of what happens month-to-month across these local programs, what really matters is how they help Hawaii, especially since all three are dependent upon public money. The public expects to see some local good come of it, and it expects some level of information about how the money is being spent.
Calling attention to potential flaws or conflicts or weaknesses isn鈥檛 being negative and critical, it鈥檚 being realistic and honest. If we truly want a tech industry to blossom in Hawaii, it鈥檚 time for the ecosystem to take off the training wheels and grow up.
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About the Author
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Jason Rushin has nearly 20 years of experience in software marketing, consulting, and engineering, and currently works as a marketing consultant for high tech clients, both locally and in Silicon Valley. Prior to relocating to Hawaii in 2010, he led marketing at several Silicon Valley software startups. Once in Hawaii, he launched and subsequently sold his own startup, and has been an active supporter of Hawaii鈥檚 small-but-growing startup ecosystem. Jason holds a BS in Mechanical Engineering from University of Pittsburgh at Johnstown and an MBA from Carnegie Mellon University.