If you鈥檙e working downtown and have a meeting a mile away, how would you get there?
You could walk for free, but that would take about 20 minutes and you鈥檇 probably be a sweaty mess. There鈥檚 TheBus, but that鈥檚 a 45-minute ordeal. You could take a taxi, but you鈥檇 have to find one first, and you鈥檙e starting to push $10 and 30 minutes.
You could be hip and use Uber, which might be faster (current wait for pickup at Aloha Tower: eight minutes) but has a minimum fare of $5 or more, and and .
Or, you could step outside your office, hop on a bike, and pedal down the street for just a few bucks. That鈥檚 the vision of , which is supported by the State of Hawaii, City and County of Honolulu, Ulupono Initiative, Hawaii Pacific University, and a number of private organizations, and whose mission is to reduce our reliance on cars.
鈥淥ur objective is to offer the cheapest and most convenient means of travel, next to walking,鈥 said Lori McCarney, executive director of Bikeshare Hawaii, , and avid cyclist and triathlete.
Bike-sharing has become a popular, if , trend over the past few years with聽cities big and small, from to and to , having some sort of program. It鈥檚 becoming so popular that Next City
Hawaii offers some interesting perks for bike-sharing success, primarily our density and our year-round bike-riding weather. And, being late to the bike-sharing party has benefits, too, since most of the trial-and-error work has been done (and paid for) by other cities.
鈥淲hat really drives bike-sharing is convenience.聽We want the bikes to be too convenient to ignore.鈥 鈥斅燘en Trevino, president, Bikeshare Hawaii
At this point, you might be thinking, 鈥淚鈥檓 not a cyclist, so this isn鈥檛 for me.鈥 Well, you鈥檇 be wrong.
鈥淥ur main target is the non-cyclist,鈥 McCarney said. 鈥淚f you鈥檙e a cyclist, you understand the benefits and you already have your own bike. We鈥檙e targeting people with cars, those who usually wouldn鈥檛 consider biking at all.鈥
And they鈥檙e hoping that you鈥檒l use it more than once.
鈥淲e think that cycling can replace up to half of the car trips currently being driven downtown,鈥 predicted Ben Trevino, president of Bikeshare Hawaii, former developer at Google and University of Hawaii, and commuting cyclist.
Success in the bike-sharing world means ubiquity, so there’s a need to have bikes nearly everywhere, making logistics and infrastructure (and costs) obvious challenges. Bikes also need to be where the demand is, but that demand can be dramatically different at noon than at 5 p.m., or when there鈥檚 rain or an event.
鈥淲hat really drives bike-sharing is convenience,鈥 said Trevino. 鈥淲e want the bikes to be too convenient to ignore.鈥
High-Tech Rides
The team also mentioned how technology helps enable bike-sharing, with high-tech docking stations, mobile apps, and novel payment systems. There鈥檚 even talk of using a single payment card to cover TheBus, rail, and bike-sharing.
Although it has聽yet to decide on its technology, an entire tech industry has popped up to serve the needs of the bike-sharing services.
, headquartered in France, has been in business for almost 10 years. It offers everything from solar powered, RFID-enabled, credit-card capable kiosks to back-end 鈥渇leet management鈥 software.
鈥淥ur objective is to offer the cheapest and most convenient means of travel, next to walking,鈥 said Lori McCarney, executive director, Bikeshare Hawaii
, located in New York City, with integrated GPS and wireless data connections that help operators track and manage their fleets, while enabling riders to use mobile apps to not only reserve bikes, but also share maps, miles traveled, CO2 reduced, calories burned, and money saved over driving.
The tech doesn鈥檛 come cheap, however. Connected docking stations can cost聽, and . Some operators, like in Arlington, Virginia, help to offset costs by allowing businesses to .
For the even geekier, many services offer free access to their data, compelling to create and even .
And, in typical tech fashion, there have even been some acquisitions in the space, with the industry鈥檚 big dog, Alta Bicycle Share out of Portland, .
More Than Just Point A to Point B
Beyond transportation, McCarney points to four additional benefits of bike sharing.
鈥淔irst, there鈥檚 the environmental benefit because we鈥檙e getting people out of polluting cars. Second, there鈥檚 a health benefit from exercising instead of driving. Third, there鈥檚 an economic benefit from putting more people on the streets, in front of stores and shops, rather than just driving past them. Forth, there鈥檚 a social benefit from getting people to interact and talk with others on the street.鈥
But that鈥檚 not all.
鈥淎nother great economic point is that it costs about $10,000 per year to own and operate a car,鈥 said Trevino. 鈥淚f you eliminate your car, that money has to go somewhere, and it tends to stay close. Without a car, you can鈥檛 go to Target or Costco, so you have to buy in your neighborhood.鈥
鈥淗awaii is a great place to do bike sharing. It鈥檚 flat, there are 12聽months of nice weather, we have a great mix of residents and visitors, there are a lot of residential areas combined with workplaces and schools and attractions.” 鈥斅燘en Trevino, president, Bikeshare Hawaii
While Bikeshare Hawaii has yet to launch, its two-person team is currently looking for funding and planning its expansion throughout the state. To build support, it鈥檒l be hosting and showing off two bicycles that are 鈥渧acationing鈥 in Hawaii during January, one from Seattle鈥檚 Pronto Cycle Share and one from New York City鈥檚 Citi Bike program.
The public is invited to meet the bikes and keep up with the action via social media on Bikeshare Hawaii鈥檚 , , and accounts, while local groups can request a talk about bike-sharing from Bikeshare Hawaii.
鈥淒uring our rollout, we鈥檙e first planning to cover the entire downtown area, from the aquarium to Chinatown, from H-1 and into UH Manoa,鈥 McCartney explained. 鈥淲e鈥檝e already received support from the state and from Ulupono Initiative, and we鈥檙e looking for another $8 million. Our vision is to learn in Honolulu, but eventually be statewide.鈥
While $8 million might sound like a lot, Bikeshare Hawaii aims to have bike stations every 900 feet so you鈥檒l see them almost everywhere and consider them regularly. It eventually wants about 2,000 bikes across 200 stations in Honolulu.
鈥淗awaii is a great place to do bike sharing,鈥 said聽Trevino. 鈥淚t鈥檚 flat, there are 12聽months of nice weather, we have a great mix of residents and visitors, there are a lot of residential areas combined with workplaces and schools and attractions. Tourism also adds a lot of potential users, and adds a good mix of casual users who can pay a bit more to help subsidize the more frequent users.鈥
Bikeshare Hawaii hopes to start rolling out stations early next year.
Disclosure: Bikeshare Hawaii received funding from Ulupono Initiative, which was founded by Civil Beat鈥檚 CEO and publisher, Pierre Omidyar.聽
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About the Author
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Jason Rushin has nearly 20 years of experience in software marketing, consulting, and engineering, and currently works as a marketing consultant for high tech clients, both locally and in Silicon Valley. Prior to relocating to Hawaii in 2010, he led marketing at several Silicon Valley software startups. Once in Hawaii, he launched and subsequently sold his own startup, and has been an active supporter of Hawaii鈥檚 small-but-growing startup ecosystem. Jason holds a BS in Mechanical Engineering from University of Pittsburgh at Johnstown and an MBA from Carnegie Mellon University.