Do You ‘Care Like Crazy’ About Women’s Rights, War, Student Loans?
Rock the Vote has launched a $250,000 ad campaign to get Millennials to vote this election.
“Asians. You can work them long hours, they do what you聽tell them聽and they don’t complain.”
That’s how one of several new ads begins, part of the nonprofit’s聽$250,000 national media campaign that launched Thursday to get young people to the polls on Nov. 4.
The actor聽delivering those words is portraying a type of聽voter. This ad, as well as several others like it, is聽meant to be offensive and spur Millennials in particular聽to stand up for their beliefs by casting ballots for candidates who聽support their views.
The ads are part of Rock the Vote’s “Care Like Crazy” campaign. Each focuses on a different issue that young voters might be passionate about, including voting rights, student loans, war, the environment, women’s rights and sexism.
鈥淥ur goal is to meet young people where they are and engage them on the issues they care about,鈥 Rock The Vote President Ashley Spillane said in a release. 鈥淎s politicians fail to address issues young people care about, and some even make it more difficult for them to participate, Rock the Vote wants Millennials to understand the power they yield as the largest and most diverse generation in our county鈥檚 history.鈥
Hawaii can expect to聽see the ads online through sites like Facebook, YouTube, Spotify and Pandora. But a few聽states in the south and Midwest, including Ohio, Wisconsin and Florida, will see them on TV.
Below is聽a sampling of the ads. View them all .
Check out Civil Beat’s Elections Guide here.
