Public File: As Election Nears, Ad Buys Increase
The Aug. 9 primary is less than a month away and Hawaii candidates are purchasing ads during a greater variety of shows.
With less than a month until the primary election, Hawaii candidates continue to buy time on the airwaves. Some highlights:
- Bargain of the week: Gov. Neil Abercrombie paid only $1,500 for two 15-minute spots on KFVE to air his new campaign video. By comparison, he paid $1,000 for a single 30-second spot on KHON to run during the evening newscast.
- This week saw the largest spending by U.S. Rep. Colleen Hanabusa and U.S. Sen. Brian Schatz in what continues to be a tight race聽for the Democratic Senate nomination.聽Hanabusa spent $37,100 on ad buys this week airing on all the major Hawaii television stations. Aside from her continued purchases聽during聽evening news spots, Hanabusa has also paid to have her ads air during “The Queen Latifah Show” on KFVE and “Jimmy Kimmel” on KITV.
Hawaii candidates continue to spend heavily on ad buys with less than a month until the primary. flickr:AMagill
- Schatz spent more than double than his opponent and the most of all candidates on ad buys this week. 聽He paid $82,260 on spots during the evening news telecasts as well as during a variety of daytime television shows. His ads can be seen on “The View,” “General Hospital” and “Dr. Oz” on KITV, “Days of Our Lives” on KHNL and “Dr. Phil” on KHON.聽He also has ads during evening and late night telecasts, including “Extreme Weight loss,” “Shark Tank” and “Wipe Out” on KITV as well as “Last Comic Standing” and the “Tonight Show” on KHNL.
- State Rep. Mark Takai, a candidate for the District 1 congressional seat, spent聽$53,688聽this week on 221 spots.
- Gov. Neil Abercrombie spent $22,300 this week on 124 spots. Republican challenger聽Duke Aiona spent $33,475 on 124 spots.
Links to individual contracts:
ABERCROMBIE:
AIONA:
ANDERSON:
HANABUSA:
HEE:
SCHATZ:
TAKAI:
TSUTSUI:
