Hoonani Salon and Day Spa
909 Kapahulu Ave.
Hoonani Salon and Day Spa’s appointment book is packed for the day, though customers are still calling owner Jennifer Greneaux for hair and massage appointments. The hair dryers are roaring, and the two hair stylists in the shop have scissors in hand. The row of waiting chairs are full with some people still wearing foil crowns.
At $50 a haircut, Greneaux, 32, considers her price competitive, charging less for massages, haircuts and wax treatments than high-end resorts. Last year, the spa was able to maintain a steady flow of business, though since January, patronage has started to grow again.
“We’re in a different price point,” Greneaux says. “We get a lot more business.”
NEXT: ‘I don’t think the recession has ever hit us’
GET IN-DEPTH REPORTING ON HAWAII鈥橲 BIGGEST ISSUES
Support Independent, Unbiased News
Civil Beat is a nonprofit, reader-supported newsroom based in 贬补飞补颈驶颈. When you give, your donation is combined with gifts from thousands of your fellow readers, and together you help power the strongest team of investigative journalists in the state.